Freshworks Tone of Voice — Fresh & Easy

Tagline: "Software people love to use"

Industry: Business Software

Sector: Technology

How Freshworks Communicates

Freshworks ties business software to being genuinely enjoyable. "Software people love to use" frames its CRM and support tools around simplicity and pleasant design over bloated enterprise complexity — fresh, easy, modern. The voice is delightfully-usable and upbeat, selling business tools built to be so easy and pleasant that people actually like using them.

Tone Words

Freshworks's brand voice is defined by the following tone words: Fresh, Easy, Modern.

Communication Style

Language Style: Delightfully-usable
Sentence Type: Statement
Tense: Present
Expression: Imaginative

Freshworks Brand Story

Freshworks provides fresh approaches to customer service, IT, and CRM.

Brand Message

Easy-to-use business software

Brand Mission

To make software that people love to use

Brand Positioning

Core Concept: Lovable Software

Central Tension: Feature-Rich vs. Simple

About Freshworks

Freshworks Inc. is a cloud-based software-as-a-service company, founded in 2010 in Chennai, India. The company provides cloud-based tools for customer relationship management (CRM), IT service management (ITSM), and e-commerce marketing. On September 22, 2021, Freshworks became the first Indian SaaS company to be listed on Nasdaq. In its initial public offering, Freshworks raised $1.03 billion following earlier funding rounds from venture capital firms such as Accel and Google's venture capital fund, CapitalG.

Frequently Asked Questions About Freshworks

What is Freshworks's tone of voice?

Freshworks uses a fresh, easy, modern tone of voice. Their communication is delightfully-usable, typically using statement-style sentences in the present tense. Their tagline "Software people love to use" exemplifies this voice.

What is Freshworks's brand message?

Freshworks's core message: Easy-to-use business software Their mission: To make software that people love to use

What is Freshworks's slogan?

Freshworks's slogan is "Software people love to use". It carries their fresh, easy, modern voice.

What is Freshworks's mission?

Freshworks's mission: To make software that people love to use

What makes Freshworks's brand voice unique?

Freshworks stands out through their fresh, easy, modern communication style. Their central brand tension, "Feature-Rich vs. Simple", shapes how they communicate across the Technology sector.

What language style does Freshworks use?

Freshworks uses delightfully-usable language, with imaginative messaging, in statement-style sentences, using the present tense.