Meetup Tone of Voice — Community & Inclusive

Tagline: "Find your people"

Industry: Social Platform

Sector: Technology

How Meetup Communicates

Meetup ties itself to finding real-life community around shared interests. "Find your people" frames the platform around bringing together groups who meet in person over hobbies and passions — community, inclusive, genuine. The voice is people-finding and warm, selling the simple, powerful promise of discovering the folks who share your niche interest and actually gathering with them face to face.

Tone Words

Meetup's brand voice is defined by the following tone words: Community, Inclusive, Real.

Communication Style

Language Style: People-finding
Sentence Type: Command
Tense: Command
Expression: Imaginative

Meetup Brand Story

Meetup connects people with shared interests to meet in person and form communities.

Brand Message

Bringing people together through shared interests

Brand Mission

To bring people together to create thriving communities

Brand Positioning

Core Concept: Finding Tribe

Central Tension: Online vs. Offline

About Meetup

Meetup is an American social media platform and social networking service for hosting and organizing in-person and virtual activities, gatherings, and events for people and communities of similar interests, hobbies, and professions. The service has 60 million users. The company has both free tiers and paid tiers. Headquartered in New York City, the company was founded in 2002 by Scott Heiferman and four others. It was acquired by WeWork in November 2017, AlleyCorp in March 2020, and Bending Spoons in January 2024.

Frequently Asked Questions About Meetup

What is Meetup's tone of voice?

Meetup uses a community, inclusive, real tone of voice. Their communication is people-finding, typically using command-style sentences in the command tense. Their tagline "Find your people" exemplifies this voice.

How does Meetup communicate with customers?

Meetup connects people with shared interests to meet in person and form communities.

What is Meetup's brand message?

Meetup's core message: Bringing people together through shared interests Their mission: To bring people together to create thriving communities

What is Meetup's slogan?

Meetup's slogan is "Find your people". It carries their community, inclusive, real voice.

What is Meetup's mission?

Meetup's mission: To bring people together to create thriving communities

What makes Meetup's brand voice unique?

Meetup stands out through their community, inclusive, real communication style. Their central brand tension, "Online vs. Offline", shapes how they communicate across the Technology sector.

What language style does Meetup use?

Meetup uses people-finding language, with imaginative messaging, in command-style sentences, using the command tense.