Eventbrite Tone of Voice — Experiential & Accessible

Tagline: "Discover your next experience"

Industry: Event Technology

Sector: Technology

How Eventbrite Communicates

Eventbrite communicates with a experiential, accessible and community voice using experiential language. Their sentences are primarily commands in the imperative tense. Their messaging is figurative. Their tagline, "Discover your next experience", captures this voice. The central tension in Eventbrite's communication is virtual vs. in-person, which shapes every message they craft. Their mission is to bring the world together through live experiences.

Tone Words

Eventbrite's brand voice is defined by the following tone words: Experiential, Accessible, Community.

Communication Style

Language Style: Experiential
Sentence Type: Command
Tense: Imperative
Expression: Figurative

Eventbrite Brand Story

Eventbrite is the leading ticketing and event technology platform for creators.

Brand Message

Connecting people with live experiences

Brand Mission

To bring the world together through live experiences

Brand Positioning

Core Concept: Experience Discovery

Central Tension: Virtual vs. In-Person

About Eventbrite

Eventbrite is an American live events marketplace and website. The service allows users to browse, create, and promote local events. It is free to publish unlimited events of any size on Eventbrite. Launched in 2006 and headquartered in San Francisco, Eventbrite opened their first international office in the United Kingdom in 2012. The company has local offices in Nashville, London, Cork, Amsterdam, Dublin, Berlin, Melbourne, Mendoza, Madrid, and São Paulo. The company went public on the New York Stock Exchange on September 20, 2018 under the ticker symbol EB.

Frequently Asked Questions About Eventbrite

What is Eventbrite's tone of voice?

Eventbrite uses a experiential, accessible, community tone of voice. Their communication is experiential, typically using command-style sentences in the imperative tense. Their tagline "Discover your next experience" exemplifies this voice.

What is Eventbrite's brand message?

Eventbrite's core message: Connecting people with live experiences Their mission: To bring the world together through live experiences

What is Eventbrite's slogan?

Eventbrite's slogan is "Discover your next experience". It carries their experiential, accessible, community voice.

What is Eventbrite's mission?

Eventbrite's mission: To bring the world together through live experiences

What makes Eventbrite's brand voice unique?

Eventbrite stands out through their experiential, accessible, community communication style. Their central brand tension, "Virtual vs. In-Person", shapes how they communicate across the Technology sector.

What language style does Eventbrite use?

Eventbrite uses experiential language, with figurative messaging, in command-style sentences, using the imperative tense.