Kickstarter Tone of Voice — Creative & Community
Tagline: "Bring creative projects to life"
Industry: Crowdfunding
Sector: Technology
How Kickstarter Communicates
Kickstarter ties crowdfunding to turning creative ideas into reality. "Bring creative projects to life" frames the platform around backers collectively funding the films, gadgets, and art they want to exist — creative, community, innovative. The voice is idea-funding and encouraging, selling the magic of a community rallying its money behind a creator’s dream to help it actually get made.
Tone Words
Kickstarter's brand voice is defined by the following tone words: Creative, Community, Innovative.
Communication Style
- Language Style: Idea-funding
- Sentence Type: Command
- Tense: Command
- Expression: Imaginative
Kickstarter Brand Story
Kickstarter pioneered rewards-based crowdfunding for creative projects and innovations.
Brand Message
Where creative projects get funded by the community
Brand Mission
To bring creative projects to life
Brand Positioning
Core Concept: Project Life
Central Tension: Risk vs. Reward
Frequently Asked Questions About Kickstarter
What is Kickstarter's tone of voice?
Kickstarter uses a creative, community, innovative tone of voice. Their communication is idea-funding, typically using command-style sentences in the command tense. Their tagline "Bring creative projects to life" exemplifies this voice.
How does Kickstarter communicate with customers?
Kickstarter pioneered rewards-based crowdfunding for creative projects and innovations.
What is Kickstarter's brand message?
Kickstarter's core message: Where creative projects get funded by the community Their mission: To bring creative projects to life
What is Kickstarter's slogan?
Kickstarter's slogan is "Bring creative projects to life". It carries their creative, community, innovative voice.
What is Kickstarter's mission?
Kickstarter's mission: To bring creative projects to life
What makes Kickstarter's brand voice unique?
Kickstarter stands out through their creative, community, innovative communication style. Their central brand tension, "Risk vs. Reward", shapes how they communicate across the Technology sector.
What language style does Kickstarter use?
Kickstarter uses idea-funding language, with imaginative messaging, in command-style sentences, using the command tense.
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Compare Kickstarter
- Kickstarter vs Indiegogo tone of voice
- Kickstarter vs Product Hunt tone of voice
- Kickstarter vs Yelp tone of voice
- Kickstarter vs Nextdoor tone of voice
- Kickstarter vs Glassdoor tone of voice
- Kickstarter vs Indeed tone of voice
- Kickstarter vs ZipRecruiter tone of voice
- Kickstarter vs Monster tone of voice