Kickstarter Tone of Voice — Creative & Community

Tagline: "Bring creative projects to life"

Industry: Crowdfunding

Sector: Technology

How Kickstarter Communicates

Kickstarter communicates with a creative, community and innovative voice using creative language. Their sentences are primarily commands in the imperative tense. Their messaging is figurative. Their tagline, "Bring creative projects to life", captures this voice. The central tension in Kickstarter's communication is risk vs. reward, which shapes every message they craft. Their mission is to bring creative projects to life.

Tone Words

Kickstarter's brand voice is defined by the following tone words: Creative, Community, Innovative.

Communication Style

  • Language Style: Creative
  • Sentence Type: Command
  • Tense: Imperative
  • Expression: Figurative

Kickstarter Brand Story

Kickstarter pioneered rewards-based crowdfunding for creative projects and innovations.

Brand Message

Where creative projects get funded by the community

Brand Mission

To bring creative projects to life

Brand Positioning

Core Concept: Project Life

Central Tension: Risk vs. Reward

Frequently Asked Questions About Kickstarter

What is Kickstarter's tone of voice?

Kickstarter uses a creative, community, innovative tone of voice. Their communication is creative, typically using command-style sentences in the imperative tense. Their tagline "Bring creative projects to life" exemplifies this voice.

How does Kickstarter communicate with customers?

Kickstarter pioneered rewards-based crowdfunding for creative projects and innovations.

What is Kickstarter's brand message?

Kickstarter's core message is about Where creative projects get funded by the community. Their concept "Project Life" drives their mission: To bring creative projects to life.

What makes Kickstarter's brand voice unique?

Kickstarter stands out through their creative, community, innovative communication style. Their central brand tension — "Risk vs. Reward" — shapes every message they craft in the Technology sector.

What language style does Kickstarter use?

Kickstarter uses creative language with figurative messaging. Their sentences are typically command in structure, using the imperative tense.