Indiegogo Tone of Voice — Innovative & Flexible

Tagline: "Fund what matters to you"

Industry: Crowdfunding

Sector: Technology

How Indiegogo Communicates

Indiegogo ties crowdfunding to flexible support for the projects people care about. "Fund what matters to you" frames the platform around backing innovative products and causes on your own terms — innovative, flexible, global. The voice is flexible-crowdfunding and open, selling a more adaptable way for creators and supporters to raise and give money for whatever genuinely matters to them.

Tone Words

Indiegogo's brand voice is defined by the following tone words: Innovative, Flexible, Global.

Communication Style

Language Style: Flexible-crowdfunding
Sentence Type: Command
Tense: Command
Expression: Imaginative

Indiegogo Brand Story

Indiegogo offers flexible crowdfunding options for innovative products and creative projects.

Brand Message

Flexible crowdfunding for innovative products and ideas

Brand Mission

To empower entrepreneurs to bring products to market

Brand Positioning

Core Concept: Meaningful Funding

Central Tension: Innovation vs. Risk

About Indiegogo

Indiegogo () is an American crowdfunding website founded in 2008 by Danae Ringelmann, Slava Rubin, and Eric Schell. Its headquarters are in San Francisco, California. Indegogo is one of the first sites to offer crowd funding. Users can solicit funds for an idea, charity, or start-up business. It charges a 5% fee on contributions in addition to Stripe credit card processing charges of 2,9% + $0.30 per transaction. The site runs on a rewards-based system, meaning donors, investors, or customers who are willing to help to fund a project or product can donate and receive a gift, rather than an equity stake in the company. Following changes in Security and Exchange Commission rules earlier in 2016, Indiegogo has partnered with MicroVentures to offer equity-based campaigns beginning in November 2016, allowing unaccredited investors to participate with equity stakes.

Frequently Asked Questions About Indiegogo

What is Indiegogo's tone of voice?

Indiegogo uses a innovative, flexible, global tone of voice. Their communication is flexible-crowdfunding, typically using command-style sentences in the command tense. Their tagline "Fund what matters to you" exemplifies this voice.

How does Indiegogo communicate with customers?

Indiegogo offers flexible crowdfunding options for innovative products and creative projects.

What is Indiegogo's brand message?

Indiegogo's core message: Flexible crowdfunding for innovative products and ideas Their mission: To empower entrepreneurs to bring products to market

What is Indiegogo's slogan?

Indiegogo's slogan is "Fund what matters to you". It carries their innovative, flexible, global voice.

What is Indiegogo's mission?

Indiegogo's mission: To empower entrepreneurs to bring products to market

What makes Indiegogo's brand voice unique?

Indiegogo stands out through their innovative, flexible, global communication style. Their central brand tension, "Innovation vs. Risk", shapes how they communicate across the Technology sector.

What language style does Indiegogo use?

Indiegogo uses flexible-crowdfunding language, with imaginative messaging, in command-style sentences, using the command tense.