Indiegogo Tone of Voice — Innovative & Flexible

Tagline: "Fund what matters to you"

Industry: Crowdfunding

Sector: Technology

How Indiegogo Communicates

Indiegogo communicates with a innovative, flexible and global voice using innovative language. Their sentences are primarily commands in the imperative tense. Their messaging is figurative. Their tagline, "Fund what matters to you", captures this voice. The central tension in Indiegogo's communication is innovation vs. risk, which shapes every message they craft. Their mission is to empower entrepreneurs to bring products to market.

Tone Words

Indiegogo's brand voice is defined by the following tone words: Innovative, Flexible, Global.

Communication Style

Language Style: Innovative
Sentence Type: Command
Tense: Imperative
Expression: Figurative

Indiegogo Brand Story

Indiegogo offers flexible crowdfunding options for innovative products and creative projects.

Brand Message

Flexible crowdfunding for innovative products and ideas

Brand Mission

To empower entrepreneurs to bring products to market

Brand Positioning

Core Concept: Meaningful Funding

Central Tension: Innovation vs. Risk

About Indiegogo

Indiegogo () is an American crowdfunding website founded in 2008 by Danae Ringelmann, Slava Rubin, and Eric Schell. Its headquarters are in San Francisco, California. Indegogo is one of the first sites to offer crowd funding. Users can solicit funds for an idea, charity, or start-up business. It charges a 5% fee on contributions in addition to Stripe credit card processing charges of 2,9% + $0.30 per transaction. The site runs on a rewards-based system, meaning donors, investors, or customers who are willing to help to fund a project or product can donate and receive a gift, rather than an equity stake in the company. Following changes in Security and Exchange Commission rules earlier in 2016, Indiegogo has partnered with MicroVentures to offer equity-based campaigns beginning in November 2016, allowing unaccredited investors to participate with equity stakes.

Frequently Asked Questions About Indiegogo

What is Indiegogo's tone of voice?

Indiegogo uses a innovative, flexible, global tone of voice. Their communication is innovative, typically using command-style sentences in the imperative tense. Their tagline "Fund what matters to you" exemplifies this voice.

How does Indiegogo communicate with customers?

Indiegogo offers flexible crowdfunding options for innovative products and creative projects.

What is Indiegogo's brand message?

Indiegogo's core message: Flexible crowdfunding for innovative products and ideas Their mission: To empower entrepreneurs to bring products to market

What is Indiegogo's slogan?

Indiegogo's slogan is "Fund what matters to you". It carries their innovative, flexible, global voice.

What is Indiegogo's mission?

Indiegogo's mission: To empower entrepreneurs to bring products to market

What makes Indiegogo's brand voice unique?

Indiegogo stands out through their innovative, flexible, global communication style. Their central brand tension, "Innovation vs. Risk", shapes how they communicate across the Technology sector.

What language style does Indiegogo use?

Indiegogo uses innovative language, with figurative messaging, in command-style sentences, using the imperative tense.