Monster Tone of Voice — Bold & Empowering

Tagline: "Find Better"

Industry: Employment

Sector: Technology

How Monster Communicates

Monster communicates with a bold, empowering and established voice using encouraging language. Their sentences are primarily commands in the imperative tense. Their messaging is figurative. Their tagline, "Find Better", captures this voice. The central tension in Monster's communication is legacy vs. innovation, which shapes every message they craft. Their mission is to make every workplace happier and more productive.

Tone Words

Monster's brand voice is defined by the following tone words: Bold, Empowering, Established.

Communication Style

  • Language Style: Encouraging
  • Sentence Type: Command
  • Tense: Imperative
  • Expression: Figurative

Monster Brand Story

Monster pioneered online job searching and continues to connect millions with opportunities.

Brand Message

Helping job seekers find their perfect match

Brand Mission

To make every workplace happier and more productive

Brand Positioning

Core Concept: Better Finding

Central Tension: Legacy vs. Innovation

Frequently Asked Questions About Monster

What is Monster's tone of voice?

Monster uses a bold, empowering, established tone of voice. Their communication is encouraging, typically using command-style sentences in the imperative tense. Their tagline "Find Better" exemplifies this voice.

How does Monster communicate with customers?

Monster pioneered online job searching and continues to connect millions with opportunities.

What is Monster's brand message?

Monster's core message is about Helping job seekers find their perfect match. Their concept "Better Finding" drives their mission: To make every workplace happier and more productive.

What makes Monster's brand voice unique?

Monster stands out through their bold, empowering, established communication style. Their central brand tension — "Legacy vs. Innovation" — shapes every message they craft in the Technology sector.

What language style does Monster use?

Monster uses encouraging language with figurative messaging. Their sentences are typically command in structure, using the imperative tense.