Monster Tone of Voice — Bold & Empowering

Tagline: "Find Better"

Industry: Employment

Sector: Technology

How Monster Communicates

Monster ties job hunting to trading up. "Find Better" frames the job board around ambition — not just any job, but a better one — bold, empowering, established. The voice is job-matching and encouraging, selling the confidence that there is a better role out there and it can help you find it.

Tone Words

Monster's brand voice is defined by the following tone words: Bold, Empowering, Established.

Communication Style

Language Style: Job-matching
Sentence Type: Command
Tense: Command
Expression: Imaginative

Monster Brand Story

Monster pioneered online job searching and continues to connect millions with opportunities.

Brand Message

Helping job seekers find their perfect match

Brand Mission

To make every workplace happier and more productive

Brand Positioning

Core Concept: Better Finding

Central Tension: Legacy vs. Innovation

About Monster

Monster Energy is a brand of energy drinks that was created by Hansen Natural Company (now Monster Beverage Corporation) in April 2002 and released to the public with its original flavor on April 18, 2002. In 2022, Monster Energy had a 30.1% share of the American energy drink market, the second-highest after Red Bull. As of April 2025, there are over 150 different flavors under the Monster brand worldwide, including its core Monster Energy line, Java Monster, Zero Ultra, Juice, Maxx, Hydro, HydroSport, Extra Strength, Dragon Tea, Muscle, Import, and Rehab. Monster Energy is known for their sponsorship and support for extreme sports events, such as Ultimate Fighting Championship, ONE Championship, MotoGP, BMX, motocross, Motorcycle speedway, skateboarding, snowboarding and the Monster Energy NASCAR Cup Series (2017–19). Monster currently sponsors the FIA World Rallycross Championship, the Invictus Games Foundation, rally driver Oliver Solberg, two of Dreyer & Reinbold Racing's Nitro Rallycross drivers, the PBR: Unleash the Beast Professional Bull Riders tour, the bag of golfer Tiger Woods, F1 team McLaren as well as the helmets of the Mercedes AMG Petronas F1 drivers. The company also...

Frequently Asked Questions About Monster

What is Monster's tone of voice?

Monster uses a bold, empowering, established tone of voice. Their communication is job-matching, typically using command-style sentences in the command tense. Their tagline "Find Better" exemplifies this voice.

How does Monster communicate with customers?

Monster pioneered online job searching and continues to connect millions with opportunities.

What is Monster's brand message?

Monster's core message: Helping job seekers find their perfect match Their mission: To make every workplace happier and more productive

What is Monster's slogan?

Monster's slogan is "Find Better". It carries their bold, empowering, established voice.

What is Monster's mission?

Monster's mission: To make every workplace happier and more productive

What makes Monster's brand voice unique?

Monster stands out through their bold, empowering, established communication style. Their central brand tension, "Legacy vs. Innovation", shapes how they communicate across the Technology sector.

What language style does Monster use?

Monster uses job-matching language, with imaginative messaging, in command-style sentences, using the command tense.