Rockwell Automation Tone of Voice — Innovative & Connected

Tagline: "Expanding Human Possibility"

Industry: Industrial Automation

Sector: Technology

How Rockwell Automation Communicates

Rockwell Automation communicates with a innovative, connected and smart voice using visionary language. Their sentences are primarily statements in the present tense. Their messaging is figurative. Their tagline, "Expanding Human Possibility", captures this voice. The central tension in Rockwell Automation's communication is human vs. machine, which shapes every message they craft. Their mission is to expand human possibility.

Tone Words

Rockwell Automation's brand voice is defined by the following tone words: Innovative, Connected, Smart.

Communication Style

  • Language Style: Visionary
  • Sentence Type: Statement
  • Tense: Present
  • Expression: Figurative

Rockwell Automation Brand Story

Rockwell Automation is a leader in industrial automation and digital transformation.

Brand Message

Making the world more productive and sustainable

Brand Mission

To expand human possibility

Brand Positioning

Core Concept: Human Expansion

Central Tension: Human vs. Machine

About Rockwell Automation

Rockwell Automation, Inc. is an American provider of industrial automation and digital transformation technologies headquartered in Milwaukee, Wisconsin. Its brands include Allen-Bradley, FactoryTalk software and LifecycleIQ Services. Rockwell Automation employs approximately 27,000 people and has customers in more than 100 countries worldwide.

Frequently Asked Questions About Rockwell Automation

What is Rockwell Automation's tone of voice?

Rockwell Automation uses a innovative, connected, smart tone of voice. Their communication is visionary, typically using statement-style sentences in the present tense. Their tagline "Expanding Human Possibility" exemplifies this voice.

How does Rockwell Automation communicate with customers?

Rockwell Automation is a leader in industrial automation and digital transformation.

What is Rockwell Automation's brand message?

Rockwell Automation's core message: Making the world more productive and sustainable Their mission: To expand human possibility

What is Rockwell Automation's slogan?

Rockwell Automation's slogan is "Expanding Human Possibility". It carries their innovative, connected, smart voice.

What is Rockwell Automation's mission?

Rockwell Automation's mission: To expand human possibility

What makes Rockwell Automation's brand voice unique?

Rockwell Automation stands out through their innovative, connected, smart communication style. Their central brand tension, "Human vs. Machine", shapes how they communicate across the Technology sector.

What language style does Rockwell Automation use?

Rockwell Automation uses visionary language, with figurative messaging, in statement-style sentences, using the present tense.

More Technology brand voices

Compare Rockwell Automation