Westin Tone of Voice — Wellness & Refreshing

Tagline: "Feel Well"

Industry: Hotels

Sector: Travel & Hospitality

How Westin Communicates

Westin communicates with a wellness and refreshing voice using calm language. Their sentences are primarily commands in the present tense. Their messaging is figurative. Their tagline, "Feel Well", captures this voice. The central tension in Westin's communication is travel fatigue vs. wellness, which shapes every message they craft. Their mission is to enable guests to transcend the rigors of travel.

Tone Words

Westin's brand voice is defined by the following tone words: Wellness, Refreshing.

Communication Style

  • Language Style: Calm
  • Sentence Type: Command
  • Tense: Present
  • Expression: Figurative

Westin Brand Story

Westin pioneered wellness in hospitality with the Heavenly Bed and fresh room scents. The brand helps travelers maintain healthy routines on the road.

Brand Message

Leave better than you arrived

Brand Mission

Enable guests to transcend the rigors of travel

Brand Positioning

Core Concept: Wellness Hospitality

Central Tension: Travel Fatigue vs. Wellness

Frequently Asked Questions About Westin

What is Westin's tone of voice?

Westin uses a wellness, refreshing tone of voice. Their communication is calm, typically using command-style sentences in the present tense. Their tagline "Feel Well" exemplifies this voice.

How does Westin communicate with customers?

Westin pioneered wellness in hospitality with the Heavenly Bed and fresh room scents. The brand helps travelers maintain healthy routines on the road.

What is Westin's brand message?

Westin's core message is about Leave better than you arrived. Their concept "Wellness Hospitality" drives their mission: Enable guests to transcend the rigors of travel.

What makes Westin's brand voice unique?

Westin stands out through their wellness, refreshing communication style. Their central brand tension — "Travel Fatigue vs. Wellness" — shapes every message they craft in the Travel & Hospitality sector.

What language style does Westin use?

Westin uses calm language with figurative messaging. Their sentences are typically command in structure, using the present tense.