Westin Tone of Voice — Wellness & Refreshing

Tagline: "Feel Well"

Industry: Hotels

Sector: Travel & Hospitality

How Westin Communicates

Westin communicates with a wellness and refreshing voice using calm language. Their sentences are primarily commands in the present tense. Their messaging is figurative. Their tagline, "Feel Well", captures this voice. The central tension in Westin's communication is travel fatigue vs. wellness, which shapes every message they craft. Their mission is to enable guests to transcend the rigors of travel.

Tone Words

Westin's brand voice is defined by the following tone words: Wellness, Refreshing.

Communication Style

Language Style: Calm
Sentence Type: Command
Tense: Present
Expression: Figurative

Westin Brand Story

Westin pioneered wellness in hospitality with the Heavenly Bed and fresh room scents. The brand helps travelers maintain healthy routines on the road.

Brand Message

Leave better than you arrived

Brand Mission

Enable guests to transcend the rigors of travel

Brand Positioning

Core Concept: Wellness Hospitality

Central Tension: Travel Fatigue vs. Wellness

About Westin

Westin Hotels & Resorts is an American upscale hotel chain owned by Marriott International. As of June 30, 2020, the Westin Brand has 226 properties with 82,608 rooms in multiple countries in addition to 58 hotels with 15,741 rooms in the pipeline.

Frequently Asked Questions About Westin

What is Westin's tone of voice?

Westin uses a wellness, refreshing tone of voice. Their communication is calm, typically using command-style sentences in the present tense. Their tagline "Feel Well" exemplifies this voice.

How does Westin communicate with customers?

Westin pioneered wellness in hospitality with the Heavenly Bed and fresh room scents. The brand helps travelers maintain healthy routines on the road.

What is Westin's brand message?

Westin's core message: Leave better than you arrived Their mission: Enable guests to transcend the rigors of travel

What is Westin's slogan?

Westin's slogan is "Feel Well". It carries their wellness, refreshing voice.

What is Westin's mission?

Westin's mission: Enable guests to transcend the rigors of travel

What makes Westin's brand voice unique?

Westin stands out through their wellness, refreshing communication style. Their central brand tension, "Travel Fatigue vs. Wellness", shapes how they communicate across the Travel & Hospitality sector.

What language style does Westin use?

Westin uses calm language, with figurative messaging, in command-style sentences, using the present tense.