Westin Tone of Voice — Wellness & Refreshing

Tagline: "Feel Well"

Industry: Hotels

Sector: Travel & Hospitality

How Westin Communicates

Westin ties hotels to wellbeing. "Feel Well" frames the brand around helping guests leave in better shape than they arrived — through good sleep, movement, and healthy food — wellness, refreshing, restorative. The voice is wellness-stay and reassuring, selling travel that restores rather than depletes you, positioning Westin around famous features like its heavenly beds and running programs, all built around the promise of feeling genuinely well.

Tone Words

Westin's brand voice is defined by the following tone words: Wellness, Refreshing.

Communication Style

Language Style: Wellness-stay
Sentence Type: Command
Tense: Present
Expression: Imaginative

Westin Brand Story

Westin pioneered wellness in hospitality with the Heavenly Bed and fresh room scents. The brand helps travelers maintain healthy routines on the road.

Brand Message

Leave better than you arrived

Brand Mission

Enable guests to transcend the rigors of travel

Brand Positioning

Core Concept: Wellness Hospitality

Central Tension: Travel Fatigue vs. Wellness

About Westin

Westin Hotels & Resorts is an American upscale hotel chain owned by Marriott International. As of June 30, 2020, the Westin Brand has 226 properties with 82,608 rooms in multiple countries in addition to 58 hotels with 15,741 rooms in the pipeline.

Frequently Asked Questions About Westin

What is Westin's tone of voice?

Westin uses a wellness, refreshing tone of voice. Their communication is wellness-stay, typically using command-style sentences in the present tense. Their tagline "Feel Well" exemplifies this voice.

How does Westin communicate with customers?

Westin pioneered wellness in hospitality with the Heavenly Bed and fresh room scents. The brand helps travelers maintain healthy routines on the road.

What is Westin's brand message?

Westin's core message: Leave better than you arrived Their mission: Enable guests to transcend the rigors of travel

What is Westin's slogan?

Westin's slogan is "Feel Well". It carries their wellness, refreshing voice.

What is Westin's mission?

Westin's mission: Enable guests to transcend the rigors of travel

What makes Westin's brand voice unique?

Westin stands out through their wellness, refreshing communication style. Their central brand tension, "Travel Fatigue vs. Wellness", shapes how they communicate across the Travel & Hospitality sector.

What language style does Westin use?

Westin uses wellness-stay language, with imaginative messaging, in command-style sentences, using the present tense.