Sheraton Tone of Voice — Welcoming & Global

Tagline: "Go Together"

Industry: Hotels

Sector: Travel & Hospitality

How Sheraton Communicates

Sheraton ties its hotels to being a place where people come together. "Go Together" frames the brand around community, connection, and the shared spaces of travel — welcoming, global, warm. The voice is gathering-place and friendly, selling a hotel positioned as the world’s meeting point rather than just a room for the night.

Tone Words

Sheraton's brand voice is defined by the following tone words: Welcoming, Global.

Communication Style

Language Style: Gathering-place
Sentence Type: Command
Tense: Present
Expression: Imaginative

Sheraton Brand Story

Sheraton hotels serve as community gathering places in cities worldwide. The brands transformation focuses on the lobby as a vibrant social hub.

Brand Message

The worlds gathering place

Brand Mission

Be the global gathering place

Brand Positioning

Core Concept: Community Gathering

Central Tension: Local vs. Global

About Sheraton

Sheraton Hotels and Resorts is an American international hotel chain owned by Marriott International. As of December 2024, Sheraton operates 431 hotels with 150,640 rooms globally, including locations in North America, Africa, Asia-Pacific, Central and South America, Europe, the Middle East and the Caribbean.

Frequently Asked Questions About Sheraton

What is Sheraton's tone of voice?

Sheraton uses a welcoming, global tone of voice. Their communication is gathering-place, typically using command-style sentences in the present tense. Their tagline "Go Together" exemplifies this voice.

How does Sheraton communicate with customers?

Sheraton hotels serve as community gathering places in cities worldwide. The brands transformation focuses on the lobby as a vibrant social hub.

What is Sheraton's brand message?

Sheraton's core message: The worlds gathering place Their mission: Be the global gathering place

What is Sheraton's slogan?

Sheraton's slogan is "Go Together". It carries their welcoming, global voice.

What is Sheraton's mission?

Sheraton's mission: Be the global gathering place

What makes Sheraton's brand voice unique?

Sheraton stands out through their welcoming, global communication style. Their central brand tension, "Local vs. Global", shapes how they communicate across the Travel & Hospitality sector.

What language style does Sheraton use?

Sheraton uses gathering-place language, with imaginative messaging, in command-style sentences, using the present tense.