Sheraton Tone of Voice — Welcoming & Global

Tagline: "Go Together"

Industry: Hotels

Sector: Travel & Hospitality

How Sheraton Communicates

Sheraton communicates with a welcoming and global voice using warm language. Their sentences are primarily commands in the present tense. Their messaging is figurative. Their tagline, "Go Together", captures this voice. The central tension in Sheraton's communication is local vs. global, which shapes every message they craft. Their mission is to be the global gathering place.

Tone Words

Sheraton's brand voice is defined by the following tone words: Welcoming, Global.

Communication Style

Language Style: Warm
Sentence Type: Command
Tense: Present
Expression: Figurative

Sheraton Brand Story

Sheraton hotels serve as community gathering places in cities worldwide. The brands transformation focuses on the lobby as a vibrant social hub.

Brand Message

The worlds gathering place

Brand Mission

Be the global gathering place

Brand Positioning

Core Concept: Community Gathering

Central Tension: Local vs. Global

About Sheraton

Sheraton Hotels and Resorts is an American international hotel chain owned by Marriott International. As of December 2024, Sheraton operates 431 hotels with 150,640 rooms globally, including locations in North America, Africa, Asia-Pacific, Central and South America, Europe, the Middle East and the Caribbean.

Frequently Asked Questions About Sheraton

What is Sheraton's tone of voice?

Sheraton uses a welcoming, global tone of voice. Their communication is warm, typically using command-style sentences in the present tense. Their tagline "Go Together" exemplifies this voice.

How does Sheraton communicate with customers?

Sheraton hotels serve as community gathering places in cities worldwide. The brands transformation focuses on the lobby as a vibrant social hub.

What is Sheraton's brand message?

Sheraton's core message: The worlds gathering place Their mission: Be the global gathering place

What is Sheraton's slogan?

Sheraton's slogan is "Go Together". It carries their welcoming, global voice.

What is Sheraton's mission?

Sheraton's mission: Be the global gathering place

What makes Sheraton's brand voice unique?

Sheraton stands out through their welcoming, global communication style. Their central brand tension, "Local vs. Global", shapes how they communicate across the Travel & Hospitality sector.

What language style does Sheraton use?

Sheraton uses warm language, with figurative messaging, in command-style sentences, using the present tense.