Crowne Plaza Tone of Voice — Business & Modern

Tagline: "Dare to Connect"

Industry: Hotels

Sector: Travel & Hospitality

How Crowne Plaza Communicates

Crowne Plaza pitches itself as the hotel where business gets done. "Dare to Connect" ties modern rooms and workspaces to productivity and professional connection — business-focused, modern, capable. The voice is meeting-ready and assured, selling a stay built around getting work done well on the road.

Tone Words

Crowne Plaza's brand voice is defined by the following tone words: Business, Modern.

Communication Style

Language Style: Meeting-ready
Sentence Type: Command
Tense: Present
Expression: Imaginative

Crowne Plaza Brand Story

Crowne Plaza serves the modern business traveler with rooms designed for productivity and rest. The brand balances work needs with personal well-being.

Brand Message

Where business gets done

Brand Mission

Fuel high performance for business travelers

Brand Positioning

Core Concept: Modern Business Travel

Central Tension: Work vs. Rest

About Crowne Plaza

Crowne Plaza by IHG is a multinational chain of full service, upscale hotels headquartered in the United Kingdom. It caters to the business, leisure and blended travel market usually located in city centers, resorts, coastal towns or near major airports. The brand is part of IHG Hotels & Resorts family of brands, which include InterContinental Hotels & Resorts and Holiday Inn Hotels & Resorts, and operates in nearly 100 countries with more than 400 hotels and 110,000 bedrooms.

Frequently Asked Questions About Crowne Plaza

What is Crowne Plaza's tone of voice?

Crowne Plaza uses a business, modern tone of voice. Their communication is meeting-ready, typically using command-style sentences in the present tense. Their tagline "Dare to Connect" exemplifies this voice.

How does Crowne Plaza communicate with customers?

Crowne Plaza serves the modern business traveler with rooms designed for productivity and rest. The brand balances work needs with personal well-being.

What is Crowne Plaza's brand message?

Crowne Plaza's core message: Where business gets done Their mission: Fuel high performance for business travelers

What is Crowne Plaza's slogan?

Crowne Plaza's slogan is "Dare to Connect". It carries their business, modern voice.

What is Crowne Plaza's mission?

Crowne Plaza's mission: Fuel high performance for business travelers

What makes Crowne Plaza's brand voice unique?

Crowne Plaza stands out through their business, modern communication style. Their central brand tension, "Work vs. Rest", shapes how they communicate across the Travel & Hospitality sector.

What language style does Crowne Plaza use?

Crowne Plaza uses meeting-ready language, with imaginative messaging, in command-style sentences, using the present tense.