Avis Tone of Voice — Dedicated & Service

Tagline: "We Try Harder"

Industry: Car Rental

Sector: Travel & Hospitality

How Avis Communicates

Avis communicates with a dedicated and service voice using determined language. Their sentences are primarily statements in the present tense. Their messaging is figurative. Their tagline, "We Try Harder", captures this voice. The central tension in Avis's communication is leader vs. challenger, which shapes every message they craft. Their mission is to lead through innovation and service.

Tone Words

Avis's brand voice is defined by the following tone words: Dedicated, Service.

Communication Style

  • Language Style: Determined
  • Sentence Type: Statement
  • Tense: Present
  • Expression: Figurative

Avis Brand Story

Avis turned second place into an advantage with the legendary We Try Harder campaign. The challenger positioning promises extra effort and attention.

Brand Message

We work harder to earn your business

Brand Mission

Lead through innovation and service

Brand Positioning

Core Concept: Extra Effort

Central Tension: Leader vs. Challenger

Frequently Asked Questions About Avis

What is Avis's tone of voice?

Avis uses a dedicated, service tone of voice. Their communication is determined, typically using statement-style sentences in the present tense. Their tagline "We Try Harder" exemplifies this voice.

How does Avis communicate with customers?

Avis turned second place into an advantage with the legendary We Try Harder campaign. The challenger positioning promises extra effort and attention.

What is Avis's brand message?

Avis's core message is about We work harder to earn your business. Their concept "Extra Effort" drives their mission: Lead through innovation and service.

What makes Avis's brand voice unique?

Avis stands out through their dedicated, service communication style. Their central brand tension — "Leader vs. Challenger" — shapes every message they craft in the Travel & Hospitality sector.

What language style does Avis use?

Avis uses determined language with figurative messaging. Their sentences are typically statement in structure, using the present tense.