Princess Cruises Tone of Voice — Transformative & Premium

Tagline: "Come Back New"

Industry: Cruise Lines

Sector: Travel & Hospitality

How Princess Cruises Communicates

Princess Cruises communicates with a transformative and premium voice using warm language. Their sentences are primarily commands in the present tense. Their messaging is figurative. Their tagline, "Come Back New", captures this voice. The central tension in Princess Cruises's communication is vacation vs. transformation, which shapes every message they craft. Their mission is to create moments that matter.

Tone Words

Princess Cruises's brand voice is defined by the following tone words: Transformative, Premium.

Communication Style

Language Style: Warm
Sentence Type: Command
Tense: Present
Expression: Figurative

Princess Cruises Brand Story

Princess gained fame from The Love Boat and delivers premium cruising with personal touches. The MedallionClass technology creates seamless, personalized experiences.

Brand Message

Return from your cruise renewed

Brand Mission

Create moments that matter

Brand Positioning

Core Concept: Transformative Travel

Central Tension: Vacation vs. Transformation

About Princess Cruises

Princess Cruises is an American cruise line owned by Carnival Corporation & plc. The company headquarters are in Santa Clarita, California and is incorporated in Bermuda. As of 2025, it is the sixth largest cruise line by net revenue. It was previously a subsidiary of P&O Princess Cruises. The line has 17 ships cruising global itineraries that are marketed to both American and international passengers. In the 1980s, Princess rose in prominence after American television series The Love Boat was set primarily on the Pacific Princess in its weekly episodes, and the brand has since continued to invoke its connection to the series. The Sun Princess was also prominently featured in the 1975 Columbo episode "Troubled Waters".

Frequently Asked Questions About Princess Cruises

What is Princess Cruises's tone of voice?

Princess Cruises uses a transformative, premium tone of voice. Their communication is warm, typically using command-style sentences in the present tense. Their tagline "Come Back New" exemplifies this voice.

How does Princess Cruises communicate with customers?

Princess gained fame from The Love Boat and delivers premium cruising with personal touches. The MedallionClass technology creates seamless, personalized experiences.

What is Princess Cruises's brand message?

Princess Cruises's core message: Return from your cruise renewed Their mission: Create moments that matter

What is Princess Cruises's slogan?

Princess Cruises's slogan is "Come Back New". It carries their transformative, premium voice.

What is Princess Cruises's mission?

Princess Cruises's mission: Create moments that matter

What makes Princess Cruises's brand voice unique?

Princess Cruises stands out through their transformative, premium communication style. Their central brand tension, "Vacation vs. Transformation", shapes how they communicate across the Travel & Hospitality sector.

What language style does Princess Cruises use?

Princess Cruises uses warm language, with figurative messaging, in command-style sentences, using the present tense.