Expedia Group Tone of Voice — Travel & Easy

Tagline: "Travel Made Easy"

Industry: Online Travel

Sector: Travel & Hospitality

How Expedia Group Communicates

Expedia Group communicates with a travel, easy and simple voice using simple language. Their sentences are primarily statements in the present tense. Their messaging is literal. Their tagline, "Travel Made Easy", captures this voice. The central tension in Expedia Group's communication is hard vs. easy, which shapes every message they craft. Their mission is to power global travel for everyone, everywhere.

Tone Words

Expedia Group's brand voice is defined by the following tone words: Travel, Easy, Simple.

Communication Style

  • Language Style: Simple
  • Sentence Type: Statement
  • Tense: Present
  • Expression: Literal

Expedia Group Brand Story

Expedia Group owns Expedia, Hotels.com, Vrbo, and Travelocity.

Brand Message

Travel technology company

Brand Mission

To power global travel for everyone, everywhere

Brand Positioning

Core Concept: Easy travel

Central Tension: Hard vs. Easy

Frequently Asked Questions About Expedia Group

What is Expedia Group's tone of voice?

Expedia Group uses a travel, easy, simple tone of voice. Their communication is simple, typically using statement-style sentences in the present tense. Their tagline "Travel Made Easy" exemplifies this voice.

How does Expedia Group communicate with customers?

Expedia Group owns Expedia, Hotels.com, Vrbo, and Travelocity.

What is Expedia Group's brand message?

Expedia Group's core message is about Travel technology company. Their concept "Easy travel" drives their mission: To power global travel for everyone, everywhere.

What makes Expedia Group's brand voice unique?

Expedia Group stands out through their travel, easy, simple communication style. Their central brand tension — "Hard vs. Easy" — shapes every message they craft in the Travel & Hospitality sector.

What language style does Expedia Group use?

Expedia Group uses simple language with literal messaging. Their sentences are typically statement in structure, using the present tense.