Expedia Group Tone of Voice — Travel & Easy
Tagline: "Travel Made Easy"
Industry: Online Travel
Sector: Travel & Hospitality
How Expedia Group Communicates
Expedia Group ties travel to being simple to book. "Travel Made Easy" frames the company around helping people plan and book flights, hotels, and trips in one place — easy, comprehensive, convenient. The voice is travel-booking-easy and reassuring, selling the relief of a smooth, one-stop travel-planning experience, positioning Expedia around technology that takes the stress out of arranging a trip, letting travellers sort everything from flights to rooms without the usual hassle.
Tone Words
Expedia Group's brand voice is defined by the following tone words: Travel, Easy, Simple.
Communication Style
- Language Style: Travel-booking-easy
- Sentence Type: Statement
- Tense: Present
- Expression: Straightforward
Expedia Group Brand Story
Expedia Group owns Expedia, Hotels.com, Vrbo, and Travelocity.
Brand Message
Travel technology company
Brand Mission
To power global travel for everyone, everywhere
Brand Positioning
Core Concept: Easy travel
Central Tension: Hard vs. Easy
About Expedia Group
Expedia Group, Inc. is an American travel technology company that owns and operates travel fare aggregators and travel metasearch engines, including Expedia, Hotels.com, Vrbo, Travelocity, Hotwire.com, Orbitz, Ebookers, CheapTickets, CarRentals.com, Expedia Cruises, Wotif, and Trivago. Over 3.5 million lodging facilities and flights on over 500 airlines are bookable on the company's websites. It has 16,500 employees, and its headquarters are located in Seattle, Washington. The word "Expedia" is derived from a combination of "exploration" and "speed". The company is listed on Nasdaq under the ticker symbol EXPE.
Frequently Asked Questions About Expedia Group
What is Expedia Group's tone of voice?
Expedia Group uses a travel, easy, simple tone of voice. Their communication is travel-booking-easy, typically using statement-style sentences in the present tense. Their tagline "Travel Made Easy" exemplifies this voice.
What is Expedia Group's brand message?
Expedia Group's core message: Travel technology company Their mission: To power global travel for everyone, everywhere
What is Expedia Group's slogan?
Expedia Group's slogan is "Travel Made Easy". It carries their travel, easy, simple voice.
What is Expedia Group's mission?
Expedia Group's mission: To power global travel for everyone, everywhere
What makes Expedia Group's brand voice unique?
Expedia Group stands out through their travel, easy, simple communication style. Their central brand tension, "Hard vs. Easy", shapes how they communicate across the Travel & Hospitality sector.
What language style does Expedia Group use?
Expedia Group uses travel-booking-easy language, with straightforward messaging, in statement-style sentences, using the present tense.
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Compare Expedia Group
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