Expedia Group Tone of Voice — Travel & Easy

Tagline: "Travel Made Easy"

Industry: Online Travel

Sector: Travel & Hospitality

How Expedia Group Communicates

Expedia Group communicates with a travel, easy and simple voice using simple language. Their sentences are primarily statements in the present tense. Their messaging is literal. Their tagline, "Travel Made Easy", captures this voice. The central tension in Expedia Group's communication is hard vs. easy, which shapes every message they craft. Their mission is to power global travel for everyone, everywhere.

Tone Words

Expedia Group's brand voice is defined by the following tone words: Travel, Easy, Simple.

Communication Style

Language Style: Simple
Sentence Type: Statement
Tense: Present
Expression: Literal

Expedia Group Brand Story

Expedia Group owns Expedia, Hotels.com, Vrbo, and Travelocity.

Brand Message

Travel technology company

Brand Mission

To power global travel for everyone, everywhere

Brand Positioning

Core Concept: Easy travel

Central Tension: Hard vs. Easy

About Expedia Group

Expedia Group, Inc. is an American travel technology company that owns and operates travel fare aggregators and travel metasearch engines, including Expedia, Hotels.com, Vrbo, Travelocity, Hotwire.com, Orbitz, Ebookers, CheapTickets, CarRentals.com, Expedia Cruises, Wotif, and Trivago. Over 3.5 million lodging facilities and flights on over 500 airlines are bookable on the company's websites. It has 16,500 employees, and its headquarters are located in Seattle, Washington. The word "Expedia" is derived from a combination of "exploration" and "speed". The company is listed on Nasdaq under the ticker symbol EXPE.

Frequently Asked Questions About Expedia Group

What is Expedia Group's tone of voice?

Expedia Group uses a travel, easy, simple tone of voice. Their communication is simple, typically using statement-style sentences in the present tense. Their tagline "Travel Made Easy" exemplifies this voice.

What is Expedia Group's brand message?

Expedia Group's core message: Travel technology company Their mission: To power global travel for everyone, everywhere

What is Expedia Group's slogan?

Expedia Group's slogan is "Travel Made Easy". It carries their travel, easy, simple voice.

What is Expedia Group's mission?

Expedia Group's mission: To power global travel for everyone, everywhere

What makes Expedia Group's brand voice unique?

Expedia Group stands out through their travel, easy, simple communication style. Their central brand tension, "Hard vs. Easy", shapes how they communicate across the Travel & Hospitality sector.

What language style does Expedia Group use?

Expedia Group uses simple language, with literal messaging, in statement-style sentences, using the present tense.