Expeditors International Tone of Voice — Reliable & Trustworthy

Tagline: "You Can Count On Us"

Industry: Logistics

Sector: Travel & Hospitality

How Expeditors International Communicates

Expeditors International ties global logistics to reliability you can count on. "You Can Count On Us" frames the freight forwarder around dependable service that customers trust with their shipments worldwide — reliable, trustworthy, steady. The voice is countable-logistics and reassuring, selling dependability as the whole promise, positioning Expeditors around consistent, service-focused global logistics where the core value is simply being there and getting it right, every time.

Tone Words

Expeditors International's brand voice is defined by the following tone words: Reliable, Trustworthy, Counted On.

Communication Style

Language Style: Countable-logistics
Sentence Type: Statement
Tense: Present
Expression: Straightforward

Expeditors International Brand Story

Expeditors is a global logistics company providing air and ocean freight services.

Brand Message

Global logistics expertise

Brand Mission

To provide unsurpassed service to our customers

Brand Positioning

Core Concept: Dependable partner

Central Tension: Unreliable vs. Dependable

About Expeditors International

Expeditors International of Washington, Inc. (commonly referred to as Expeditors) is an American Fortune 500 service-based logistics company with headquarters in Bellevue, Washington. Expeditors generates highly optimized and customized supply chain solutions for clients with unified technology systems integrated through a global network of over 340+ locations in 100+ countries on six continents. As a service-based company, Expeditors doesn't own the aircraft, ships, or trucks used every day. This means Expeditors can be highly flexible in their approach to supply chain management, and very effective at finding the best route and pricing options.

Frequently Asked Questions About Expeditors International

What is Expeditors International's tone of voice?

Expeditors International uses a reliable, trustworthy, counted on tone of voice. Their communication is countable-logistics, typically using statement-style sentences in the present tense. Their tagline "You Can Count On Us" exemplifies this voice.

How does Expeditors International communicate with customers?

Expeditors is a global logistics company providing air and ocean freight services.

What is Expeditors International's brand message?

Expeditors International's core message: Global logistics expertise Their mission: To provide unsurpassed service to our customers

What is Expeditors International's slogan?

Expeditors International's slogan is "You Can Count On Us". It carries their reliable, trustworthy, counted on voice.

What is Expeditors International's mission?

Expeditors International's mission: To provide unsurpassed service to our customers

What makes Expeditors International's brand voice unique?

Expeditors International stands out through their reliable, trustworthy, counted on communication style. Their central brand tension, "Unreliable vs. Dependable", shapes how they communicate across the Travel & Hospitality sector.

What language style does Expeditors International use?

Expeditors International uses countable-logistics language, with straightforward messaging, in statement-style sentences, using the present tense.