Best Western Tone of Voice — Stay & Connected

Tagline: "Stay Connected"

Industry: Hotels

Sector: Travel & Hospitality

How Best Western Communicates

Best Western communicates with a stay, connected and together voice using connected language. Their sentences are primarily commands in the imperative tense. Their messaging is figurative. Their tagline, "Stay Connected", captures this voice. The central tension in Best Western's communication is disconnected vs. connected, which shapes every message they craft. Their mission is to be the best partner in hospitality.

Tone Words

Best Western's brand voice is defined by the following tone words: Stay, Connected, Together.

Communication Style

  • Language Style: Connected
  • Sentence Type: Command
  • Tense: Imperative
  • Expression: Figurative

Best Western Brand Story

Best Western is a member-owned hotel group with 4,700+ properties.

Brand Message

Member-owned hotel brand

Brand Mission

To be the best partner in hospitality

Brand Positioning

Core Concept: Connected stay

Central Tension: Disconnected vs. Connected

Frequently Asked Questions About Best Western

What is Best Western's tone of voice?

Best Western uses a stay, connected, together tone of voice. Their communication is connected, typically using command-style sentences in the imperative tense. Their tagline "Stay Connected" exemplifies this voice.

How does Best Western communicate with customers?

Best Western is a member-owned hotel group with 4,700+ properties.

What is Best Western's brand message?

Best Western's core message is about Member-owned hotel brand. Their concept "Connected stay" drives their mission: To be the best partner in hospitality.

What makes Best Western's brand voice unique?

Best Western stands out through their stay, connected, together communication style. Their central brand tension — "Disconnected vs. Connected" — shapes every message they craft in the Travel & Hospitality sector.

What language style does Best Western use?

Best Western uses connected language with figurative messaging. Their sentences are typically command in structure, using the imperative tense.