Choice Hotels Tone of Voice — Welcome & Waiting

Tagline: "Theres Always a Welcome Waiting"

Industry: Hotels

Sector: Travel & Hospitality

How Choice Hotels Communicates

Choice Hotels communicates with a welcome, waiting and hospitality voice using welcoming language. Their sentences are primarily statements in the present tense. Their messaging is figurative. Their tagline, "Theres Always a Welcome Waiting", captures this voice. The central tension in Choice Hotels's communication is unwelcome vs. welcome, which shapes every message they craft. Their mission is to provide the best value to hotel guests and franchisees.

Tone Words

Choice Hotels's brand voice is defined by the following tone words: Welcome, Waiting, Hospitality.

Communication Style

Language Style: Welcoming
Sentence Type: Statement
Tense: Present
Expression: Figurative

Choice Hotels Brand Story

Choice Hotels franchises Comfort Inn, Quality Inn, and other brands.

Brand Message

Mid-scale hotel franchisor

Brand Mission

To provide the best value to hotel guests and franchisees

Brand Positioning

Core Concept: Waiting welcome

Central Tension: Unwelcome vs. Welcome

About Choice Hotels

Choice Hotels International, Inc. is an American multinational hospitality company based in North Bethesda, Maryland. The company, which is one of the largest hotel chains in the world, owns various hotel brands ranging from upscale to economy. As of the end of 2024, Choice Hotels franchised nearly 7,600 hotels, representing over 650,000 rooms, in 46 countries and territories.

Frequently Asked Questions About Choice Hotels

What is Choice Hotels's tone of voice?

Choice Hotels uses a welcome, waiting, hospitality tone of voice. Their communication is welcoming, typically using statement-style sentences in the present tense. Their tagline "Theres Always a Welcome Waiting" exemplifies this voice.

What is Choice Hotels's brand message?

Choice Hotels's core message: Mid-scale hotel franchisor Their mission: To provide the best value to hotel guests and franchisees

What is Choice Hotels's slogan?

Choice Hotels's slogan is "Theres Always a Welcome Waiting". It carries their welcome, waiting, hospitality voice.

What is Choice Hotels's mission?

Choice Hotels's mission: To provide the best value to hotel guests and franchisees

What makes Choice Hotels's brand voice unique?

Choice Hotels stands out through their welcome, waiting, hospitality communication style. Their central brand tension, "Unwelcome vs. Welcome", shapes how they communicate across the Travel & Hospitality sector.

What language style does Choice Hotels use?

Choice Hotels uses welcoming language, with figurative messaging, in statement-style sentences, using the present tense.