The Standard Tone of Voice — Playful & Design
Tagline: "Anything But Standard"
Industry: Hotels
Sector: Travel & Hospitality
How The Standard Communicates
The Standard ties hotels to playful, design-driven cool. "Anything But Standard" frames the brand around irreverent, stylish, buzzy hotels that do not take themselves too seriously — playful, design-led, urban. The voice is playful-design-hotels and cheeky, selling fun and scene as much as a bed, positioning The Standard around vibrant, culture-forward properties known for their nightlife, bold design, and mischievous attitude, hotels that are deliberately the opposite of ordinary.
Tone Words
The Standard's brand voice is defined by the following tone words: Playful, Design, Urban.
Communication Style
- Language Style: Playful-design-hotels
- Sentence Type: Statement
- Tense: Present
- Expression: Imaginative
The Standard Brand Story
The Standard represents excellence in hotels. "Anything But Standard" captures the brand's playful, design, urban approach.
Brand Message
Anything But Standard
Brand Mission
Deliver excellence in hotels
Brand Positioning
Core Concept: Playful Hotels
Central Tension: Ordinary vs. Exceptional
Frequently Asked Questions About The Standard
What is The Standard's tone of voice?
The Standard uses a playful, design, urban tone of voice. Their communication is playful-design-hotels, typically using statement-style sentences in the present tense. Their tagline "Anything But Standard" exemplifies this voice.
How does The Standard communicate with customers?
The Standard represents excellence in hotels. "Anything But Standard" captures the brand's playful, design, urban approach.
What is The Standard's brand message?
The Standard's core message: Anything But Standard Their mission: Deliver excellence in hotels
What is The Standard's slogan?
The Standard's slogan is "Anything But Standard". It carries their playful, design, urban voice.
What is The Standard's mission?
The Standard's mission: Deliver excellence in hotels
What makes The Standard's brand voice unique?
The Standard stands out through their playful, design, urban communication style. Their central brand tension, "Ordinary vs. Exceptional", shapes how they communicate across the Travel & Hospitality sector.
What language style does The Standard use?
The Standard uses playful-design-hotels language, with imaginative messaging, in statement-style sentences, using the present tense.
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Compare The Standard
- The Standard vs Ace Hotel tone of voice
- The Standard vs 1 Hotels tone of voice
- The Standard vs Auberge Resorts tone of voice
- The Standard vs Oetker Collection tone of voice
- The Standard vs Raffles tone of voice
- The Standard vs Trainline tone of voice
- The Standard vs Monos tone of voice
- The Standard vs July tone of voice