The Standard Tone of Voice — Playful & Design
Tagline: "Anything But Standard"
Industry: Hotels
Sector: Travel & Hospitality
How The Standard Communicates
The Standard communicates with a playful, design and urban voice using declarative language. Their sentences are primarily statements in the present tense. Their messaging is figurative. Their tagline, "Anything But Standard", captures this voice. The central tension in The Standard's communication is ordinary vs. exceptional, which shapes every message they craft. Their mission is to deliver excellence in hotels.
Tone Words
The Standard's brand voice is defined by the following tone words: Playful, Design, Urban.
Communication Style
- Language Style: Declarative
- Sentence Type: Statement
- Tense: Present
- Expression: Figurative
The Standard Brand Story
The Standard represents excellence in hotels. "Anything But Standard" captures the brand's playful, design, urban approach.
Brand Message
Anything But Standard
Brand Mission
Deliver excellence in hotels
Brand Positioning
Core Concept: Playful Hotels
Central Tension: Ordinary vs. Exceptional
Frequently Asked Questions About The Standard
What is The Standard's tone of voice?
The Standard uses a playful, design, urban tone of voice. Their communication is declarative, typically using statement-style sentences in the present tense. Their tagline "Anything But Standard" exemplifies this voice.
How does The Standard communicate with customers?
The Standard represents excellence in hotels. "Anything But Standard" captures the brand's playful, design, urban approach.
What is The Standard's brand message?
The Standard's core message is about Anything But Standard. Their concept "Playful Hotels" drives their mission: Deliver excellence in hotels.
What makes The Standard's brand voice unique?
The Standard stands out through their playful, design, urban communication style. Their central brand tension — "Ordinary vs. Exceptional" — shapes every message they craft in the Travel & Hospitality sector.
What language style does The Standard use?
The Standard uses declarative language with figurative messaging. Their sentences are typically statement in structure, using the present tense.