Skyscanner Tone of Voice — Smart & Helpful

Tagline: "Cheap flights. Fast and easy."

Industry: Travel

Sector: Travel & Hospitality

How Skyscanner Communicates

Skyscanner communicates with a smart and helpful voice using descriptive language. Their sentences are primarily statements in the present tense. Their messaging is figurative. Their tagline, "Cheap flights. Fast and easy.", captures this voice. The central tension in Skyscanner's communication is old vs. new, which shapes every message they craft. Their mission is to help people live better with tech.

Tone Words

Skyscanner's brand voice is defined by the following tone words: Smart, Helpful.

Communication Style

  • Language Style: Descriptive
  • Sentence Type: Statement
  • Tense: Present
  • Expression: Figurative

Skyscanner Brand Story

"Cheap flights. Fast and easy." conveys a straightforward promise that prioritizes convenience in travel. The core tension of old vs. new suggests a push against traditional travel barriers, inviting users to embrace fresh experiences. The tone is smart and helpful, positioning the brand as a supportive guide in navigating travel options. Overall, the language style remains descriptive, which enhances clarity and accessibility for users.

Brand Message

Freedom to explore

Brand Mission

Help people live better with tech

Brand Positioning

Core Concept: Convenient Living

Central Tension: Old vs. New

Frequently Asked Questions About Skyscanner

What is Skyscanner's tone of voice?

Skyscanner uses a smart, helpful tone of voice. Their communication is descriptive, typically using statement-style sentences in the present tense. Their tagline "Cheap flights. Fast and easy." exemplifies this voice.

How does Skyscanner communicate with customers?

"Cheap flights. Fast and easy." conveys a straightforward promise that prioritizes convenience in travel. The core tension of old vs. new suggests a push against traditional travel barriers, inviting users to embrace fresh experiences. The tone is smart and helpful, positioning the brand as a supportive guide in navigating travel options. Overall, the language style remains descriptive, which enhances clarity and accessibility for users.

What is Skyscanner's brand message?

Skyscanner's core message: Freedom to explore Their mission: Help people live better with tech

What is Skyscanner's slogan?

Skyscanner's slogan is "Cheap flights. Fast and easy.". It carries their smart, helpful voice.

What is Skyscanner's mission?

Skyscanner's mission: Help people live better with tech

What makes Skyscanner's brand voice unique?

Skyscanner stands out through their smart, helpful communication style. Their central brand tension, "Old vs. New", shapes how they communicate across the Travel & Hospitality sector.

What language style does Skyscanner use?

Skyscanner uses descriptive language, with figurative messaging, in statement-style sentences, using the present tense.

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