Skyscanner Tone of Voice — Smart & Helpful
Tagline: "Cheap flights. Fast and easy."
Industry: Travel
Sector: Travel & Hospitality
How Skyscanner Communicates
Skyscanner communicates with a smart and helpful voice using descriptive language. Their sentences are primarily statements in the present tense. Their messaging is figurative. Their tagline, "Cheap flights. Fast and easy.", captures this voice. The central tension in Skyscanner's communication is old vs. new, which shapes every message they craft. Their mission is to help people live better with tech.
Tone Words
Skyscanner's brand voice is defined by the following tone words: Smart, Helpful.
Communication Style
- Language Style: Descriptive
- Sentence Type: Statement
- Tense: Present
- Expression: Figurative
Skyscanner Brand Story
"Cheap flights. Fast and easy." conveys a straightforward promise that prioritizes convenience in travel. The core tension of old vs. new suggests a push against traditional travel barriers, inviting users to embrace fresh experiences. The tone is smart and helpful, positioning the brand as a supportive guide in navigating travel options. Overall, the language style remains descriptive, which enhances clarity and accessibility for users.
Brand Message
Freedom to explore
Brand Mission
Help people live better with tech
Brand Positioning
Core Concept: Convenient Living
Central Tension: Old vs. New
Frequently Asked Questions About Skyscanner
What is Skyscanner's tone of voice?
Skyscanner uses a smart, helpful tone of voice. Their communication is descriptive, typically using statement-style sentences in the present tense. Their tagline "Cheap flights. Fast and easy." exemplifies this voice.
How does Skyscanner communicate with customers?
"Cheap flights. Fast and easy." conveys a straightforward promise that prioritizes convenience in travel. The core tension of old vs. new suggests a push against traditional travel barriers, inviting users to embrace fresh experiences. The tone is smart and helpful, positioning the brand as a supportive guide in navigating travel options. Overall, the language style remains descriptive, which enhances clarity and accessibility for users.
What is Skyscanner's brand message?
Skyscanner's core message is about Freedom to explore. Their concept "Convenient Living" drives their mission: Help people live better with tech.
What makes Skyscanner's brand voice unique?
Skyscanner stands out through their smart, helpful communication style. Their central brand tension — "Old vs. New" — shapes every message they craft in the Travel & Hospitality sector.
What language style does Skyscanner use?
Skyscanner uses descriptive language with figurative messaging. Their sentences are typically statement in structure, using the present tense.