Marriott International Tone of Voice — Premium & Innovative
Tagline: "Travel Brilliantly"
Industry: Hospitality / Hotels
Sector: Travel & Hospitality
How Marriott International Communicates
Marriott International communicates with a premium and innovative voice using sophisticated language. Their sentences are primarily commands in the present tense. Their messaging is figurative. Their tagline, "Travel Brilliantly", captures this voice. The central tension in Marriott International's communication is ordinary vs. brilliant, which shapes every message they craft. Their mission is to open doors to a world of opportunity.
Tone Words
Marriott International's brand voice is defined by the following tone words: Premium, Innovative.
Communication Style
- Language Style: Sophisticated
- Sentence Type: Command
- Tense: Present
- Expression: Figurative
Marriott International Brand Story
Marriott grew from a single root beer stand to the world's largest hotel company. With brands from Ritz-Carlton to Moxy, Marriott serves every traveler and occasion.
Brand Message
A portfolio of world-class hotel experiences
Brand Mission
Open doors to a world of opportunity
Brand Positioning
Core Concept: Brilliant Travel
Central Tension: Ordinary vs. Brilliant
Frequently Asked Questions About Marriott International
What is Marriott International's tone of voice?
Marriott International uses a premium, innovative tone of voice. Their communication is sophisticated, typically using command-style sentences in the present tense. Their tagline "Travel Brilliantly" exemplifies this voice.
How does Marriott International communicate with customers?
Marriott grew from a single root beer stand to the world's largest hotel company. With brands from Ritz-Carlton to Moxy, Marriott serves every traveler and occasion.
What is Marriott International's brand message?
Marriott International's core message is about A portfolio of world-class hotel experiences. Their concept "Brilliant Travel" drives their mission: Open doors to a world of opportunity.
What makes Marriott International's brand voice unique?
Marriott International stands out through their premium, innovative communication style. Their central brand tension — "Ordinary vs. Brilliant" — shapes every message they craft in the Travel & Hospitality sector.
What language style does Marriott International use?
Marriott International uses sophisticated language with figurative messaging. Their sentences are typically command in structure, using the present tense.