Marriott International Tone of Voice — Premium & Innovative

Tagline: "Travel Brilliantly"

Industry: Hospitality / Hotels

Sector: Travel & Hospitality

How Marriott International Communicates

Marriott International communicates with a premium and innovative voice using sophisticated language. Their sentences are primarily commands in the present tense. Their messaging is figurative. Their tagline, "Travel Brilliantly", captures this voice. The central tension in Marriott International's communication is ordinary vs. brilliant, which shapes every message they craft. Their mission is to open doors to a world of opportunity.

Tone Words

Marriott International's brand voice is defined by the following tone words: Premium, Innovative.

Communication Style

  • Language Style: Sophisticated
  • Sentence Type: Command
  • Tense: Present
  • Expression: Figurative

Marriott International Brand Story

Marriott grew from a single root beer stand to the world's largest hotel company. With brands from Ritz-Carlton to Moxy, Marriott serves every traveler and occasion.

Brand Message

A portfolio of world-class hotel experiences

Brand Mission

Open doors to a world of opportunity

Brand Positioning

Core Concept: Brilliant Travel

Central Tension: Ordinary vs. Brilliant

About Marriott International

Marriott International, Inc. is an American multinational company that operates, franchises, and licenses lodging brands that include hotel, residential, and timeshare properties. The company owns over 37 hotel and timeshare brands, with 9,000 locations and 1,597,380 rooms across its network (as of 2023). Headquartered in Bethesda, Maryland, the company is the successor to the hospitality division of the Marriott Corporation, which was founded by J. Willard Marriott (1900–1985) and his wife Alice Marriott (1907–2000).

Frequently Asked Questions About Marriott International

What is Marriott International's tone of voice?

Marriott International uses a premium, innovative tone of voice. Their communication is sophisticated, typically using command-style sentences in the present tense. Their tagline "Travel Brilliantly" exemplifies this voice.

How does Marriott International communicate with customers?

Marriott grew from a single root beer stand to the world's largest hotel company. With brands from Ritz-Carlton to Moxy, Marriott serves every traveler and occasion.

What is Marriott International's brand message?

Marriott International's core message: A portfolio of world-class hotel experiences Their mission: Open doors to a world of opportunity

What is Marriott International's slogan?

Marriott International's slogan is "Travel Brilliantly". It carries their premium, innovative voice.

What is Marriott International's mission?

Marriott International's mission: Open doors to a world of opportunity

What makes Marriott International's brand voice unique?

Marriott International stands out through their premium, innovative communication style. Their central brand tension, "Ordinary vs. Brilliant", shapes how they communicate across the Travel & Hospitality sector.

What language style does Marriott International use?

Marriott International uses sophisticated language, with figurative messaging, in command-style sentences, using the present tense.

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