Virgin Atlantic Tone of Voice — Bold & Irreverent

Tagline: "Defy Ordinary"

Industry: Airlines

Sector: Travel & Hospitality

How Virgin Atlantic Communicates

Virgin Atlantic communicates with a bold, irreverent and glamorous voice using bold language. Their sentences are primarily commands in the present tense. Their messaging is figurative. Their tagline, "Defy Ordinary", captures this voice. The central tension in Virgin Atlantic's communication is ordinary vs. extraordinary, which shapes every message they craft. Their mission is to embrace the human spirit and let it fly.

Tone Words

Virgin Atlantic's brand voice is defined by the following tone words: Bold, Irreverent, Glamorous.

Communication Style

  • Language Style: Bold
  • Sentence Type: Command
  • Tense: Present
  • Expression: Figurative

Virgin Atlantic Brand Story

Richard Branson's Virgin Atlantic brought fun and glamour back to flying. The airline challenges industry norms with innovation and personality.

Brand Message

Challenging airline conventions with style

Brand Mission

Embrace the human spirit and let it fly

Brand Positioning

Core Concept: Extraordinary Flying

Central Tension: Ordinary vs. Extraordinary

Frequently Asked Questions About Virgin Atlantic

What is Virgin Atlantic's tone of voice?

Virgin Atlantic uses a bold, irreverent, glamorous tone of voice. Their communication is bold, typically using command-style sentences in the present tense. Their tagline "Defy Ordinary" exemplifies this voice.

How does Virgin Atlantic communicate with customers?

Richard Branson's Virgin Atlantic brought fun and glamour back to flying. The airline challenges industry norms with innovation and personality.

What is Virgin Atlantic's brand message?

Virgin Atlantic's core message is about Challenging airline conventions with style. Their concept "Extraordinary Flying" drives their mission: Embrace the human spirit and let it fly.

What makes Virgin Atlantic's brand voice unique?

Virgin Atlantic stands out through their bold, irreverent, glamorous communication style. Their central brand tension — "Ordinary vs. Extraordinary" — shapes every message they craft in the Travel & Hospitality sector.

What language style does Virgin Atlantic use?

Virgin Atlantic uses bold language with figurative messaging. Their sentences are typically command in structure, using the present tense.