Away Tone of Voice — Wanderlust & Modern

Tagline: "First-class luggage at a coach price"

Industry: Travel Goods

Sector: Travel & Hospitality

How Away Communicates

Away communicates with a wanderlust, modern and premium voice using aspirational language. Their sentences are primarily statements in the present tense. Their messaging is figurative. Their tagline, "First-class luggage at a coach price", captures this voice. The central tension in Away's communication is premium vs. accessible, which shapes every message they craft. Their mission is to transform travel through thoughtful design.

Tone Words

Away's brand voice is defined by the following tone words: Wanderlust, Modern, Premium.

Communication Style

Language Style: Aspirational
Sentence Type: Statement
Tense: Present
Expression: Figurative

Away Brand Story

Away disrupted the luggage industry with direct-to-consumer smart suitcases.

Brand Message

Thoughtfully designed luggage for modern travelers

Brand Mission

To transform travel through thoughtful design

Brand Positioning

Core Concept: Travel Reimagined

Central Tension: Premium vs. Accessible

Frequently Asked Questions About Away

What is Away's tone of voice?

Away uses a wanderlust, modern, premium tone of voice. Their communication is aspirational, typically using statement-style sentences in the present tense. Their tagline "First-class luggage at a coach price" exemplifies this voice.

What is Away's brand message?

Away's core message: Thoughtfully designed luggage for modern travelers Their mission: To transform travel through thoughtful design

What is Away's slogan?

Away's slogan is "First-class luggage at a coach price". It carries their wanderlust, modern, premium voice.

What is Away's mission?

Away's mission: To transform travel through thoughtful design

What makes Away's brand voice unique?

Away stands out through their wanderlust, modern, premium communication style. Their central brand tension, "Premium vs. Accessible", shapes how they communicate across the Travel & Hospitality sector.

What language style does Away use?

Away uses aspirational language, with figurative messaging, in statement-style sentences, using the present tense.