Away Tone of Voice — Wanderlust & Modern
Tagline: "First-class luggage at a coach price"
Industry: Travel Goods
Sector: Travel & Hospitality
How Away Communicates
Away ties thoughtful luggage to accessible travel style. "First-class luggage at a coach price" pitches premium design without the premium markup — wanderlust, modern, savvy. The voice is value-luxe and upbeat, selling the feeling of travelling well without overpaying to do it.
Tone Words
Away's brand voice is defined by the following tone words: Wanderlust, Modern, Premium.
Communication Style
- Language Style: Value-luxe
- Sentence Type: Statement
- Tense: Present
- Expression: Imaginative
Away Brand Story
Away disrupted the luggage industry with direct-to-consumer smart suitcases.
Brand Message
Thoughtfully designed luggage for modern travelers
Brand Mission
To transform travel through thoughtful design
Brand Positioning
Core Concept: Travel Reimagined
Central Tension: Premium vs. Accessible
Frequently Asked Questions About Away
What is Away's tone of voice?
Away uses a wanderlust, modern, premium tone of voice. Their communication is value-luxe, typically using statement-style sentences in the present tense. Their tagline "First-class luggage at a coach price" exemplifies this voice.
What is Away's brand message?
Away's core message: Thoughtfully designed luggage for modern travelers Their mission: To transform travel through thoughtful design
What is Away's slogan?
Away's slogan is "First-class luggage at a coach price". It carries their wanderlust, modern, premium voice.
What is Away's mission?
Away's mission: To transform travel through thoughtful design
What makes Away's brand voice unique?
Away stands out through their wanderlust, modern, premium communication style. Their central brand tension, "Premium vs. Accessible", shapes how they communicate across the Travel & Hospitality sector.
What language style does Away use?
Away uses value-luxe language, with imaginative messaging, in statement-style sentences, using the present tense.
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