Le Meridien Tone of Voice — Creative & European

Tagline: "Unlock the Destination"

Industry: Hotels

Sector: Travel & Hospitality

How Le Meridien Communicates

Le Meridien communicates with a creative and european voice using artistic language. Their sentences are primarily commands in the present tense. Their messaging is figurative. Their tagline, "Unlock the Destination", captures this voice. The central tension in Le Meridien's communication is tourist vs. explorer, which shapes every message they craft. Their mission is to spark creative thinking.

Tone Words

Le Meridien's brand voice is defined by the following tone words: Creative, European.

Communication Style

Language Style: Artistic
Sentence Type: Command
Tense: Present
Expression: Figurative

Le Meridien Brand Story

Le Meridien targets the creative class with an art-centric approach to hospitality. European heritage meets local culture in properties that inspire discovery.

Brand Message

Where culture meets curiosity

Brand Mission

Spark creative thinking

Brand Positioning

Core Concept: Creative Culture

Central Tension: Tourist vs. Explorer

About Le Meridien

Le Méridien (French: [l(ə) meʁidjɛ̃]) is an American upscale, design-focused international hotel brand with a European perspective. It was originally founded by Air France in 1972 and was later based in the United Kingdom. Marriott International now owns the chain. As of June 2021, it had a portfolio of 109 open hotels with 29,439 rooms and a pipeline of 37 hotels with 9,585 upcoming rooms.

Frequently Asked Questions About Le Meridien

What is Le Meridien's tone of voice?

Le Meridien uses a creative, european tone of voice. Their communication is artistic, typically using command-style sentences in the present tense. Their tagline "Unlock the Destination" exemplifies this voice.

How does Le Meridien communicate with customers?

Le Meridien targets the creative class with an art-centric approach to hospitality. European heritage meets local culture in properties that inspire discovery.

What is Le Meridien's brand message?

Le Meridien's core message: Where culture meets curiosity Their mission: Spark creative thinking

What is Le Meridien's slogan?

Le Meridien's slogan is "Unlock the Destination". It carries their creative, european voice.

What is Le Meridien's mission?

Le Meridien's mission: Spark creative thinking

What makes Le Meridien's brand voice unique?

Le Meridien stands out through their creative, european communication style. Their central brand tension, "Tourist vs. Explorer", shapes how they communicate across the Travel & Hospitality sector.

What language style does Le Meridien use?

Le Meridien uses artistic language, with figurative messaging, in command-style sentences, using the present tense.