Le Meridien Tone of Voice — Creative & European
Tagline: "Unlock the Destination"
Industry: Hotels
Sector: Travel & Hospitality
How Le Meridien Communicates
Le Meridien ties hotels to European-flavoured cultural discovery. "Unlock the Destination" frames the brand around helping curious guests experience the art, culture, and glamour of where they are — creative, European, chic. The voice is cultural-discovery and stylish, selling stays as a gateway into a place’s culture, positioning Le Meridien around a mid-century European sophistication that treats the hotel as the starting point for really exploring a destination.
Tone Words
Le Meridien's brand voice is defined by the following tone words: Creative, European.
Communication Style
- Language Style: Cultural-discovery
- Sentence Type: Command
- Tense: Present
- Expression: Imaginative
Le Meridien Brand Story
Le Meridien targets the creative class with an art-centric approach to hospitality. European heritage meets local culture in properties that inspire discovery.
Brand Message
Where culture meets curiosity
Brand Mission
Spark creative thinking
Brand Positioning
Core Concept: Creative Culture
Central Tension: Tourist vs. Explorer
About Le Meridien
Le Méridien (French: [l(ə) meʁidjɛ̃]) is an American upscale, design-focused international hotel brand with a European perspective. It was originally founded by Air France in 1972 and was later based in the United Kingdom. Marriott International now owns the chain. As of June 2021, it had a portfolio of 109 open hotels with 29,439 rooms and a pipeline of 37 hotels with 9,585 upcoming rooms.
Frequently Asked Questions About Le Meridien
What is Le Meridien's tone of voice?
Le Meridien uses a creative, european tone of voice. Their communication is cultural-discovery, typically using command-style sentences in the present tense. Their tagline "Unlock the Destination" exemplifies this voice.
How does Le Meridien communicate with customers?
Le Meridien targets the creative class with an art-centric approach to hospitality. European heritage meets local culture in properties that inspire discovery.
What is Le Meridien's brand message?
Le Meridien's core message: Where culture meets curiosity Their mission: Spark creative thinking
What is Le Meridien's slogan?
Le Meridien's slogan is "Unlock the Destination". It carries their creative, european voice.
What is Le Meridien's mission?
Le Meridien's mission: Spark creative thinking
What makes Le Meridien's brand voice unique?
Le Meridien stands out through their creative, european communication style. Their central brand tension, "Tourist vs. Explorer", shapes how they communicate across the Travel & Hospitality sector.
What language style does Le Meridien use?
Le Meridien uses cultural-discovery language, with imaginative messaging, in command-style sentences, using the present tense.
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Compare Le Meridien
- Le Meridien vs InterContinental tone of voice
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- Le Meridien vs Crowne Plaza tone of voice
- Le Meridien vs Kimpton tone of voice
- Le Meridien vs Enterprise Rent-A-Car tone of voice
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