InterContinental Tone of Voice — Prestigious & Global
Tagline: "Do More"
Industry: Hotels
Sector: Travel & Hospitality
How InterContinental Communicates
InterContinental ties hotels to prestigious, worldly luxury. "Do More" frames the brand around the insider knowledge and refined experiences of a global luxury traveller — prestigious, global, sophisticated. The voice is worldly-luxury and assured, selling the confidence of a well-travelled brand that knows its destinations intimately, positioning InterContinental around luxury for the seasoned international guest who wants to get more out of every city they visit.
Tone Words
InterContinental's brand voice is defined by the following tone words: Prestigious, Global.
Communication Style
- Language Style: Worldly-luxury
- Sentence Type: Command
- Tense: Present
- Expression: Imaginative
InterContinental Brand Story
InterContinental has been hosting global travelers since 1946. The brand combines international prestige with local cultural immersion in major destinations worldwide.
Brand Message
Luxury travel for global citizens
Brand Mission
Open doors to a world of luxury
Brand Positioning
Core Concept: Global Prestige
Central Tension: Global vs. Local
About InterContinental
InterContinental Hotels & Resorts is a luxury hotel brand created in 1946 by Pan Am founder Juan Trippe. It has been part of UK-based InterContinental Hotels Group since 1998. As of January 2023, there were 208 InterContinental hotels worldwide, with 70,287 rooms.
Frequently Asked Questions About InterContinental
What is InterContinental's tone of voice?
InterContinental uses a prestigious, global tone of voice. Their communication is worldly-luxury, typically using command-style sentences in the present tense. Their tagline "Do More" exemplifies this voice.
How does InterContinental communicate with customers?
InterContinental has been hosting global travelers since 1946. The brand combines international prestige with local cultural immersion in major destinations worldwide.
What is InterContinental's brand message?
InterContinental's core message: Luxury travel for global citizens Their mission: Open doors to a world of luxury
What is InterContinental's slogan?
InterContinental's slogan is "Do More". It carries their prestigious, global voice.
What is InterContinental's mission?
InterContinental's mission: Open doors to a world of luxury
What makes InterContinental's brand voice unique?
InterContinental stands out through their prestigious, global communication style. Their central brand tension, "Global vs. Local", shapes how they communicate across the Travel & Hospitality sector.
What language style does InterContinental use?
InterContinental uses worldly-luxury language, with imaginative messaging, in command-style sentences, using the present tense.
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