InterContinental Tone of Voice — Prestigious & Global

Tagline: "Do More"

Industry: Hotels

Sector: Travel & Hospitality

How InterContinental Communicates

InterContinental communicates with a prestigious and global voice using refined language. Their sentences are primarily commands in the present tense. Their messaging is figurative. Their tagline, "Do More", captures this voice. The central tension in InterContinental's communication is global vs. local, which shapes every message they craft. Their mission is to open doors to a world of luxury.

Tone Words

InterContinental's brand voice is defined by the following tone words: Prestigious, Global.

Communication Style

  • Language Style: Refined
  • Sentence Type: Command
  • Tense: Present
  • Expression: Figurative

InterContinental Brand Story

InterContinental has been hosting global travelers since 1946. The brand combines international prestige with local cultural immersion in major destinations worldwide.

Brand Message

Luxury travel for global citizens

Brand Mission

Open doors to a world of luxury

Brand Positioning

Core Concept: Global Prestige

Central Tension: Global vs. Local

About InterContinental

InterContinental Hotels & Resorts is a luxury hotel brand created in 1946 by Pan Am founder Juan Trippe. It has been part of UK-based InterContinental Hotels Group since 1998. As of January 2023, there were 208 InterContinental hotels worldwide, with 70,287 rooms.

Frequently Asked Questions About InterContinental

What is InterContinental's tone of voice?

InterContinental uses a prestigious, global tone of voice. Their communication is refined, typically using command-style sentences in the present tense. Their tagline "Do More" exemplifies this voice.

How does InterContinental communicate with customers?

InterContinental has been hosting global travelers since 1946. The brand combines international prestige with local cultural immersion in major destinations worldwide.

What is InterContinental's brand message?

InterContinental's core message: Luxury travel for global citizens Their mission: Open doors to a world of luxury

What is InterContinental's slogan?

InterContinental's slogan is "Do More". It carries their prestigious, global voice.

What is InterContinental's mission?

InterContinental's mission: Open doors to a world of luxury

What makes InterContinental's brand voice unique?

InterContinental stands out through their prestigious, global communication style. Their central brand tension, "Global vs. Local", shapes how they communicate across the Travel & Hospitality sector.

What language style does InterContinental use?

InterContinental uses refined language, with figurative messaging, in command-style sentences, using the present tense.

More Travel & Hospitality brand voices

Compare InterContinental