InterContinental Tone of Voice — Prestigious & Global

Tagline: "Do More"

Industry: Hotels

Sector: Travel & Hospitality

How InterContinental Communicates

InterContinental communicates with a prestigious and global voice using refined language. Their sentences are primarily commands in the present tense. Their messaging is figurative. Their tagline, "Do More", captures this voice. The central tension in InterContinental's communication is global vs. local, which shapes every message they craft. Their mission is to open doors to a world of luxury.

Tone Words

InterContinental's brand voice is defined by the following tone words: Prestigious, Global.

Communication Style

  • Language Style: Refined
  • Sentence Type: Command
  • Tense: Present
  • Expression: Figurative

InterContinental Brand Story

InterContinental has been hosting global travelers since 1946. The brand combines international prestige with local cultural immersion in major destinations worldwide.

Brand Message

Luxury travel for global citizens

Brand Mission

Open doors to a world of luxury

Brand Positioning

Core Concept: Global Prestige

Central Tension: Global vs. Local

Frequently Asked Questions About InterContinental

What is InterContinental's tone of voice?

InterContinental uses a prestigious, global tone of voice. Their communication is refined, typically using command-style sentences in the present tense. Their tagline "Do More" exemplifies this voice.

How does InterContinental communicate with customers?

InterContinental has been hosting global travelers since 1946. The brand combines international prestige with local cultural immersion in major destinations worldwide.

What is InterContinental's brand message?

InterContinental's core message is about Luxury travel for global citizens. Their concept "Global Prestige" drives their mission: Open doors to a world of luxury.

What makes InterContinental's brand voice unique?

InterContinental stands out through their prestigious, global communication style. Their central brand tension — "Global vs. Local" — shapes every message they craft in the Travel & Hospitality sector.

What language style does InterContinental use?

InterContinental uses refined language with figurative messaging. Their sentences are typically command in structure, using the present tense.