Kimpton Tone of Voice — Boutique & Heartfelt

Tagline: "Stay Human"

Industry: Hotels

Sector: Travel & Hospitality

How Kimpton Communicates

Kimpton ties boutique hotels to genuine human warmth. "Stay Human" frames the brand around personal, heartfelt hospitality and characterful, individual hotels — boutique, heartfelt, warm. The voice is boutique-heart and sincere, selling stays that feel personal rather than corporate, positioning Kimpton around quirky, design-led boutique properties and small human touches that make guests feel genuinely cared for, not just processed.

Tone Words

Kimpton's brand voice is defined by the following tone words: Boutique, Heartfelt.

Communication Style

Language Style: Boutique-heart
Sentence Type: Command
Tense: Present
Expression: Imaginative

Kimpton Brand Story

Kimpton pioneered the boutique hotel category with design-forward properties and personal service. Each hotel reflects its neighborhood while maintaining brand warmth.

Brand Message

Boutique hotels with genuine heart

Brand Mission

Make lives better through heartfelt hospitality

Brand Positioning

Core Concept: Boutique Hospitality

Central Tension: Corporate vs. Personal

About Kimpton

The Kimpton Hotel & Restaurant Group is a San Francisco-based hotel and restaurant brand owned by IHG Hotels & Resorts (IHG) since 2015. It was founded in 1981.

Frequently Asked Questions About Kimpton

What is Kimpton's tone of voice?

Kimpton uses a boutique, heartfelt tone of voice. Their communication is boutique-heart, typically using command-style sentences in the present tense. Their tagline "Stay Human" exemplifies this voice.

How does Kimpton communicate with customers?

Kimpton pioneered the boutique hotel category with design-forward properties and personal service. Each hotel reflects its neighborhood while maintaining brand warmth.

What is Kimpton's brand message?

Kimpton's core message: Boutique hotels with genuine heart Their mission: Make lives better through heartfelt hospitality

What is Kimpton's slogan?

Kimpton's slogan is "Stay Human". It carries their boutique, heartfelt voice.

What is Kimpton's mission?

Kimpton's mission: Make lives better through heartfelt hospitality

What makes Kimpton's brand voice unique?

Kimpton stands out through their boutique, heartfelt communication style. Their central brand tension, "Corporate vs. Personal", shapes how they communicate across the Travel & Hospitality sector.

What language style does Kimpton use?

Kimpton uses boutique-heart language, with imaginative messaging, in command-style sentences, using the present tense.