Hertz Tone of Voice — Active & Established

Tagline: "Lets Go"

Industry: Car Rental

Sector: Travel & Hospitality

How Hertz Communicates

Hertz communicates with a active and established voice using active language. Their sentences are primarily commands in the present tense. Their messaging is figurative. Their tagline, "Lets Go", captures this voice. The central tension in Hertz's communication is complexity vs. simplicity, which shapes every message they craft. Their mission is to deliver exceptional journeys.

Tone Words

Hertz's brand voice is defined by the following tone words: Active, Established.

Communication Style

  • Language Style: Active
  • Sentence Type: Command
  • Tense: Present
  • Expression: Figurative

Hertz Brand Story

Hertz is the original car rental company, synonymous with travel freedom since 1918. Premium positioning and Gold Plus Rewards create loyalty among frequent renters.

Brand Message

Start your journey with confidence

Brand Mission

Deliver exceptional journeys

Brand Positioning

Core Concept: Travel Freedom

Central Tension: Complexity vs. Simplicity

Frequently Asked Questions About Hertz

What is Hertz's tone of voice?

Hertz uses a active, established tone of voice. Their communication is active, typically using command-style sentences in the present tense. Their tagline "Lets Go" exemplifies this voice.

How does Hertz communicate with customers?

Hertz is the original car rental company, synonymous with travel freedom since 1918. Premium positioning and Gold Plus Rewards create loyalty among frequent renters.

What is Hertz's brand message?

Hertz's core message is about Start your journey with confidence. Their concept "Travel Freedom" drives their mission: Deliver exceptional journeys.

What makes Hertz's brand voice unique?

Hertz stands out through their active, established communication style. Their central brand tension — "Complexity vs. Simplicity" — shapes every message they craft in the Travel & Hospitality sector.

What language style does Hertz use?

Hertz uses active language with figurative messaging. Their sentences are typically command in structure, using the present tense.