Holiday Inn Tone of Voice — Friendly & Value

Tagline: "Stay You"

Industry: Hotels

Sector: Travel & Hospitality

How Holiday Inn Communicates

Holiday Inn ties hotels to friendly, dependable comfort. "Stay You" frames the brand around a reliable, welcoming place where families and travellers can just relax and be themselves — friendly, value, comfortable. The voice is familiar-comfort and warm, selling the reassurance of a known quantity, positioning Holiday Inn around approachable, good-value hospitality that feels easy and comfortable, a familiar name people trust to just work.

Tone Words

Holiday Inn's brand voice is defined by the following tone words: Friendly, Value.

Communication Style

Language Style: Familiar-comfort
Sentence Type: Command
Tense: Present
Expression: Imaginative

Holiday Inn Brand Story

Holiday Inn democratized hotel travel for American families. The green sign has become a symbol of reliable, friendly hospitality on roads worldwide.

Brand Message

Reliable hospitality for everyone

Brand Mission

Make travel accessible to all

Brand Positioning

Core Concept: Everyday Travel

Central Tension: Luxury vs. Value

About Holiday Inn

Holiday Inn by IHG is an American chain of hotels based in Atlanta, Georgia and a brand of IHG Hotels & Resorts. The chain was founded in 1952 by Kemmons Wilson (1913–2003), who opened the first location in Memphis, Tennessee. The chain was a division of Bass Brewery from 1988 to 2000, Six Continents from 2000 to 2003, and IHG Hotels & Resorts since 2003. It operates hotels under the names Holiday Inn, Holiday Inn Express, Holiday Inn Club Vacations, and Holiday Inn Resorts. As of 2018, Holiday Inn has hotels at over 1,100 locations.

Frequently Asked Questions About Holiday Inn

What is Holiday Inn's tone of voice?

Holiday Inn uses a friendly, value tone of voice. Their communication is familiar-comfort, typically using command-style sentences in the present tense. Their tagline "Stay You" exemplifies this voice.

How does Holiday Inn communicate with customers?

Holiday Inn democratized hotel travel for American families. The green sign has become a symbol of reliable, friendly hospitality on roads worldwide.

What is Holiday Inn's brand message?

Holiday Inn's core message: Reliable hospitality for everyone Their mission: Make travel accessible to all

What is Holiday Inn's slogan?

Holiday Inn's slogan is "Stay You". It carries their friendly, value voice.

What is Holiday Inn's mission?

Holiday Inn's mission: Make travel accessible to all

What makes Holiday Inn's brand voice unique?

Holiday Inn stands out through their friendly, value communication style. Their central brand tension, "Luxury vs. Value", shapes how they communicate across the Travel & Hospitality sector.

What language style does Holiday Inn use?

Holiday Inn uses familiar-comfort language, with imaginative messaging, in command-style sentences, using the present tense.