Enterprise Rent-A-Car Tone of Voice — Helpful & Convenient

Tagline: "We'll Pick You Up"

Industry: Car Rental

Sector: Travel & Hospitality

How Enterprise Rent-A-Car Communicates

Enterprise Rent-A-Car communicates with a helpful, convenient and customer-first voice using friendly and service-oriented language. Their sentences are primarily declaratives in the future tense. Their messaging is literal. Their tagline, "We'll Pick You Up", captures this voice. The central tension in Enterprise Rent-A-Car's communication is convenience vs. cost, which shapes every message they craft. Their mission is to be the best transportation service provider in the world.

Tone Words

Enterprise Rent-A-Car's brand voice is defined by the following tone words: Helpful, Convenient, Customer-First.

Communication Style

  • Language Style: Friendly and service-oriented
  • Sentence Type: Declarative
  • Tense: Future
  • Expression: Literal

Enterprise Rent-A-Car Brand Story

Enterprise Rent-A-Car revolutionized the car rental industry by focusing on the neighborhood market rather than airports. Founded by Jack Taylor in 1957, the company's signature pickup service and customer-first philosophy built an empire that now includes National and Alamo. Enterprise's promote-from-within culture has created legendary employee loyalty and consistent service quality. The company's expansion into car sharing, commercial fleet management, and used car sales demonstrates adaptability, while remaining privately held allows focus on long-term customer relationships over quarterly results.

Brand Message

Going the extra mile for customers

Brand Mission

To be the best transportation service provider in the world

Brand Positioning

Core Concept: Customer convenience

Central Tension: Convenience vs. Cost

About Enterprise Rent-A-Car

Enterprise Rent-A-Car is an American car rental agency headquartered in Clayton, Missouri, in Greater St. Louis. Enterprise is the flagship brand of Enterprise Holdings, which also owns other agencies including Alamo Rent a Car and National Car Rental. The company has historically concentrated on what it calls "home city" rentals, often people renting a car while their own was being repaired, but has expanded to airport-based rentals, especially after its parent company's acquisition of Alamo and National in 2007. In addition to car rental, Enterprise Holdings also markets other transportation services under the Enterprise name including commercial fleet management, used car sales under the name Enterprise Car Sales, and commercial truck rental operations. Enterprise Rent-A-Car was established in St. Louis, Missouri in 1957 by Jack C. Taylor. Originally known as "Executive Leasing Company," in 1969, Taylor renamed the company "Enterprise" after the aircraft carrier USS Enterprise, on which he served during World War II.

Frequently Asked Questions About Enterprise Rent-A-Car

What is Enterprise Rent-A-Car's tone of voice?

Enterprise Rent-A-Car uses a helpful, convenient, customer-first tone of voice. Their communication is friendly and service-oriented, typically using declarative-style sentences in the future tense. Their tagline "We'll Pick You Up" exemplifies this voice.

How does Enterprise Rent-A-Car communicate with customers?

Enterprise Rent-A-Car revolutionized the car rental industry by focusing on the neighborhood market rather than airports. Founded by Jack Taylor in 1957, the company's signature pickup service and customer-first philosophy built an empire that now includes National and Alamo. Enterprise's promote-from-within culture has created legendary employee loyalty and consistent service quality. The company's expansion into car sharing, commercial fleet management, and used car sales demonstrates adaptability, while remaining privately held allows focus on long-term customer relationships over quarterly results.

What is Enterprise Rent-A-Car's brand message?

Enterprise Rent-A-Car's core message: Going the extra mile for customers Their mission: To be the best transportation service provider in the world

What is Enterprise Rent-A-Car's slogan?

Enterprise Rent-A-Car's slogan is "We'll Pick You Up". It carries their helpful, convenient, customer-first voice.

What is Enterprise Rent-A-Car's mission?

Enterprise Rent-A-Car's mission: To be the best transportation service provider in the world

What makes Enterprise Rent-A-Car's brand voice unique?

Enterprise Rent-A-Car stands out through their helpful, convenient, customer-first communication style. Their central brand tension, "Convenience vs. Cost", shapes how they communicate across the Travel & Hospitality sector.

What language style does Enterprise Rent-A-Car use?

Enterprise Rent-A-Car uses friendly and service-oriented language, with literal messaging, in declarative-style sentences, using the future tense.

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