Enterprise Rent-A-Car Tone of Voice — Helpful & Convenient
Tagline: "We'll Pick You Up"
Industry: Car Rental
Sector: Travel & Hospitality
How Enterprise Rent-A-Car Communicates
Enterprise built its reputation on going the extra mile. "We’ll Pick You Up" is a small, concrete promise of convenience and service — helpful, friendly, customer-first. The voice is obliging and warm, selling the feeling of being looked after.
Tone Words
Enterprise Rent-A-Car's brand voice is defined by the following tone words: Helpful, Convenient, Customer-First.
Communication Style
- Language Style: Obliging
- Sentence Type: Statement
- Tense: Future
- Expression: Straightforward
Enterprise Rent-A-Car Brand Story
Enterprise Rent-A-Car revolutionized the car rental industry by focusing on the neighborhood market rather than airports. Founded by Jack Taylor in 1957, the company's signature pickup service and customer-first philosophy built an empire that now includes National and Alamo. Enterprise's promote-from-within culture has created legendary employee loyalty and consistent service quality. The company's expansion into car sharing, commercial fleet management, and used car sales demonstrates adaptability, while remaining privately held allows focus on long-term customer relationships over quarterly results.
Brand Message
Going the extra mile for customers
Brand Mission
To be the best transportation service provider in the world
Brand Positioning
Core Concept: Customer convenience
Central Tension: Convenience vs. Cost
About Enterprise Rent-A-Car
Enterprise Rent-A-Car is an American car rental agency headquartered in Clayton, Missouri, in Greater St. Louis. Enterprise is the flagship brand of Enterprise Holdings, which also owns other agencies including Alamo Rent a Car and National Car Rental. The company has historically concentrated on what it calls "home city" rentals, often people renting a car while their own was being repaired, but has expanded to airport-based rentals, especially after its parent company's acquisition of Alamo and National in 2007. In addition to car rental, Enterprise Holdings also markets other transportation services under the Enterprise name including commercial fleet management, used car sales under the name Enterprise Car Sales, and commercial truck rental operations. Enterprise Rent-A-Car was established in St. Louis, Missouri in 1957 by Jack C. Taylor. Originally known as "Executive Leasing Company," in 1969, Taylor renamed the company "Enterprise" after the aircraft carrier USS Enterprise, on which he served during World War II.
Frequently Asked Questions About Enterprise Rent-A-Car
What is Enterprise Rent-A-Car's tone of voice?
Enterprise Rent-A-Car uses a helpful, convenient, customer-first tone of voice. Their communication is obliging, typically using statement-style sentences in the future tense. Their tagline "We'll Pick You Up" exemplifies this voice.
How does Enterprise Rent-A-Car communicate with customers?
Enterprise Rent-A-Car revolutionized the car rental industry by focusing on the neighborhood market rather than airports. Founded by Jack Taylor in 1957, the company's signature pickup service and customer-first philosophy built an empire that now includes National and Alamo. Enterprise's promote-from-within culture has created legendary employee loyalty and consistent service quality. The company's expansion into car sharing, commercial fleet management, and used car sales demonstrates adaptability, while remaining privately held allows focus on long-term customer relationships over quarterly results.
What is Enterprise Rent-A-Car's brand message?
Enterprise Rent-A-Car's core message: Going the extra mile for customers Their mission: To be the best transportation service provider in the world
What is Enterprise Rent-A-Car's slogan?
Enterprise Rent-A-Car's slogan is "We'll Pick You Up". It carries their helpful, convenient, customer-first voice.
What is Enterprise Rent-A-Car's mission?
Enterprise Rent-A-Car's mission: To be the best transportation service provider in the world
What makes Enterprise Rent-A-Car's brand voice unique?
Enterprise Rent-A-Car stands out through their helpful, convenient, customer-first communication style. Their central brand tension, "Convenience vs. Cost", shapes how they communicate across the Travel & Hospitality sector.
What language style does Enterprise Rent-A-Car use?
Enterprise Rent-A-Car uses obliging language, with straightforward messaging, in statement-style sentences, using the future tense.
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