Enterprise Rent-A-Car Tone of Voice — Helpful & Convenient
Tagline: "We'll Pick You Up"
Industry: Car Rental
Sector: Travel & Hospitality
How Enterprise Rent-A-Car Communicates
Enterprise Rent-A-Car communicates with a helpful, convenient and customer-first voice using friendly and service-oriented language. Their sentences are primarily declaratives in the future tense. Their messaging is literal. Their tagline, "We'll Pick You Up", captures this voice. The central tension in Enterprise Rent-A-Car's communication is convenience vs. cost, which shapes every message they craft. Their mission is to be the best transportation service provider in the world.
Tone Words
Enterprise Rent-A-Car's brand voice is defined by the following tone words: Helpful, Convenient, Customer-First.
Communication Style
- Language Style: Friendly and service-oriented
- Sentence Type: Declarative
- Tense: Future
- Expression: Literal
Enterprise Rent-A-Car Brand Story
Enterprise Rent-A-Car revolutionized the car rental industry by focusing on the neighborhood market rather than airports. Founded by Jack Taylor in 1957, the company's signature pickup service and customer-first philosophy built an empire that now includes National and Alamo. Enterprise's promote-from-within culture has created legendary employee loyalty and consistent service quality. The company's expansion into car sharing, commercial fleet management, and used car sales demonstrates adaptability, while remaining privately held allows focus on long-term customer relationships over quarterly results.
Brand Message
Going the extra mile for customers
Brand Mission
To be the best transportation service provider in the world
Brand Positioning
Core Concept: Customer convenience
Central Tension: Convenience vs. Cost
Frequently Asked Questions About Enterprise Rent-A-Car
What is Enterprise Rent-A-Car's tone of voice?
Enterprise Rent-A-Car uses a helpful, convenient, customer-first tone of voice. Their communication is friendly and service-oriented, typically using declarative-style sentences in the future tense. Their tagline "We'll Pick You Up" exemplifies this voice.
How does Enterprise Rent-A-Car communicate with customers?
Enterprise Rent-A-Car revolutionized the car rental industry by focusing on the neighborhood market rather than airports. Founded by Jack Taylor in 1957, the company's signature pickup service and customer-first philosophy built an empire that now includes National and Alamo. Enterprise's promote-from-within culture has created legendary employee loyalty and consistent service quality. The company's expansion into car sharing, commercial fleet management, and used car sales demonstrates adaptability, while remaining privately held allows focus on long-term customer relationships over quarterly results.
What is Enterprise Rent-A-Car's brand message?
Enterprise Rent-A-Car's core message is about Going the extra mile for customers. Their concept "Customer convenience" drives their mission: To be the best transportation service provider in the world.
What makes Enterprise Rent-A-Car's brand voice unique?
Enterprise Rent-A-Car stands out through their helpful, convenient, customer-first communication style. Their central brand tension — "Convenience vs. Cost" — shapes every message they craft in the Travel & Hospitality sector.
What language style does Enterprise Rent-A-Car use?
Enterprise Rent-A-Car uses friendly and service-oriented language with literal messaging. Their sentences are typically declarative in structure, using the future tense.