Kiwi.com Tone of Voice — Smart & Innovative
Tagline: "Book Cheap Flights Others Can't Find"
Industry: Travel Technology
Sector: Travel & Hospitality
How Kiwi.com Communicates
Kiwi.com ties flight booking to finding deals the big sites miss. "Book Cheap Flights Others Can’t Find" frames the platform around clever technology that stitches together unusual routes for lower fares — smart, innovative, value. The voice is hidden-fares and confident, selling the thrill of unlocking cheaper travel by combining flights across airlines that do not normally talk to each other, surfacing bargains ordinary searches never show.
Tone Words
Kiwi.com's brand voice is defined by the following tone words: Smart, Innovative, Value.
Communication Style
- Language Style: Hidden-fares
- Sentence Type: Command
- Tense: Present
- Expression: Imaginative
Kiwi.com Brand Story
Kiwi.com revolutionized flight booking with its Virtual Interlining technology that combines flights from unconnected airlines into seamless itineraries. This Czech travel tech company discovers routes that traditional search engines miss, often saving travelers hundreds of dollars. The Kiwi.com Guarantee protects passengers when self-transfer connections go wrong, covering rebooking and accommodation. Processing over 100 million searches daily, Kiwi.com's algorithms find creative routing solutions for budget-conscious travelers willing to trade convenience for savings.
Brand Message
Technology finds flights others miss
Brand Mission
To make travel accessible by finding connections that others can't
Brand Positioning
Core Concept: Finding hidden flight deals
Central Tension: Complexity vs. Savings
Frequently Asked Questions About Kiwi.com
What is Kiwi.com's tone of voice?
Kiwi.com uses a smart, innovative, value tone of voice. Their communication is hidden-fares, typically using command-style sentences in the present tense. Their tagline "Book Cheap Flights Others Can't Find" exemplifies this voice.
How does Kiwi.com communicate with customers?
Kiwi.com revolutionized flight booking with its Virtual Interlining technology that combines flights from unconnected airlines into seamless itineraries. This Czech travel tech company discovers routes that traditional search engines miss, often saving travelers hundreds of dollars. The Kiwi.com Guarantee protects passengers when self-transfer connections go wrong, covering rebooking and accommodation. Processing over 100 million searches daily, Kiwi.com's algorithms find creative routing solutions for budget-conscious travelers willing to trade convenience for savings.
What is Kiwi.com's brand message?
Kiwi.com's core message: Technology finds flights others miss Their mission: To make travel accessible by finding connections that others can't
What is Kiwi.com's slogan?
Kiwi.com's slogan is "Book Cheap Flights Others Can't Find". It carries their smart, innovative, value voice.
What is Kiwi.com's mission?
Kiwi.com's mission: To make travel accessible by finding connections that others can't
What makes Kiwi.com's brand voice unique?
Kiwi.com stands out through their smart, innovative, value communication style. Their central brand tension, "Complexity vs. Savings", shapes how they communicate across the Travel & Hospitality sector.
What language style does Kiwi.com use?
Kiwi.com uses hidden-fares language, with imaginative messaging, in command-style sentences, using the present tense.
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Compare Kiwi.com
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