Kiwi.com Tone of Voice — Smart & Innovative

Tagline: "Book Cheap Flights Others Can't Find"

Industry: Travel Technology

Sector: Travel & Hospitality

How Kiwi.com Communicates

Kiwi.com communicates with a smart, innovative and value voice using tech-savvy and value-focused language. Their sentences are primarily commands in the present tense. Their messaging is figurative. Their tagline, "Book Cheap Flights Others Can't Find", captures this voice. The central tension in Kiwi.com's communication is complexity vs. savings, which shapes every message they craft. Their mission is to make travel accessible by finding connections that others can't.

Tone Words

Kiwi.com's brand voice is defined by the following tone words: Smart, Innovative, Value.

Communication Style

  • Language Style: Tech-savvy and value-focused
  • Sentence Type: Command
  • Tense: Present
  • Expression: Figurative

Kiwi.com Brand Story

Kiwi.com revolutionized flight booking with its Virtual Interlining technology that combines flights from unconnected airlines into seamless itineraries. This Czech travel tech company discovers routes that traditional search engines miss, often saving travelers hundreds of dollars. The Kiwi.com Guarantee protects passengers when self-transfer connections go wrong, covering rebooking and accommodation. Processing over 100 million searches daily, Kiwi.com's algorithms find creative routing solutions for budget-conscious travelers willing to trade convenience for savings.

Brand Message

Technology finds flights others miss

Brand Mission

To make travel accessible by finding connections that others can't

Brand Positioning

Core Concept: Finding hidden flight deals

Central Tension: Complexity vs. Savings

Frequently Asked Questions About Kiwi.com

What is Kiwi.com's tone of voice?

Kiwi.com uses a smart, innovative, value tone of voice. Their communication is tech-savvy and value-focused, typically using command-style sentences in the present tense. Their tagline "Book Cheap Flights Others Can't Find" exemplifies this voice.

How does Kiwi.com communicate with customers?

Kiwi.com revolutionized flight booking with its Virtual Interlining technology that combines flights from unconnected airlines into seamless itineraries. This Czech travel tech company discovers routes that traditional search engines miss, often saving travelers hundreds of dollars. The Kiwi.com Guarantee protects passengers when self-transfer connections go wrong, covering rebooking and accommodation. Processing over 100 million searches daily, Kiwi.com's algorithms find creative routing solutions for budget-conscious travelers willing to trade convenience for savings.

What is Kiwi.com's brand message?

Kiwi.com's core message: Technology finds flights others miss Their mission: To make travel accessible by finding connections that others can't

What is Kiwi.com's slogan?

Kiwi.com's slogan is "Book Cheap Flights Others Can't Find". It carries their smart, innovative, value voice.

What is Kiwi.com's mission?

Kiwi.com's mission: To make travel accessible by finding connections that others can't

What makes Kiwi.com's brand voice unique?

Kiwi.com stands out through their smart, innovative, value communication style. Their central brand tension, "Complexity vs. Savings", shapes how they communicate across the Travel & Hospitality sector.

What language style does Kiwi.com use?

Kiwi.com uses tech-savvy and value-focused language, with figurative messaging, in command-style sentences, using the present tense.

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