Shangri-La Tone of Voice — Asian & Gracious

Tagline: "To embrace the diverse cultures"

Industry: Luxury Hospitality

Sector: Travel & Hospitality

How Shangri-La Communicates

Shangri-La communicates with a asian, gracious and legendary voice using gracious language. Their sentences are primarily statements in the present tense. Their messaging is figurative. Their tagline, "To embrace the diverse cultures", captures this voice. The central tension in Shangri-La's communication is heritage vs. global, which shapes every message they craft. Their mission is to delight guests with asian hospitality.

Tone Words

Shangri-La's brand voice is defined by the following tone words: Asian, Gracious, Legendary.

Communication Style

  • Language Style: Gracious
  • Sentence Type: Statement
  • Tense: Present
  • Expression: Figurative

Shangri-La Brand Story

Shangri-La Hotels and Resorts is Asia's leading luxury hotel group offering legendary hospitality.

Brand Message

Celebrating Asian hospitality with warmth and grace

Brand Mission

To delight guests with Asian hospitality

Brand Positioning

Core Concept: Asian Hospitality

Central Tension: Heritage vs. Global

Frequently Asked Questions About Shangri-La

What is Shangri-La's tone of voice?

Shangri-La uses a asian, gracious, legendary tone of voice. Their communication is gracious, typically using statement-style sentences in the present tense. Their tagline "To embrace the diverse cultures" exemplifies this voice.

How does Shangri-La communicate with customers?

Shangri-La Hotels and Resorts is Asia's leading luxury hotel group offering legendary hospitality.

What is Shangri-La's brand message?

Shangri-La's core message is about Celebrating Asian hospitality with warmth and grace. Their concept "Asian Hospitality" drives their mission: To delight guests with Asian hospitality.

What makes Shangri-La's brand voice unique?

Shangri-La stands out through their asian, gracious, legendary communication style. Their central brand tension — "Heritage vs. Global" — shapes every message they craft in the Travel & Hospitality sector.

What language style does Shangri-La use?

Shangri-La uses gracious language with figurative messaging. Their sentences are typically statement in structure, using the present tense.