Mandarin Oriental Tone of Voice — Luxurious & Iconic

Tagline: "He's a Fan. She's a Fan."

Industry: Luxury Hospitality

Sector: Travel & Hospitality

How Mandarin Oriental Communicates

Mandarin Oriental communicates with a luxurious, iconic and discreet voice using sophisticated language. Their sentences are primarily statements in the present tense. Their messaging is figurative. Their tagline, "He's a Fan. She's a Fan.", captures this voice. The central tension in Mandarin Oriental's communication is eastern vs. western, which shapes every message they craft. Their mission is to completely delight and satisfy our guests.

Tone Words

Mandarin Oriental's brand voice is defined by the following tone words: Luxurious, Iconic, Discreet.

Communication Style

Language Style: Sophisticated
Sentence Type: Statement
Tense: Present
Expression: Figurative

Mandarin Oriental Brand Story

Mandarin Oriental is an iconic luxury hotel group known for exceptional service and celebrity fans.

Brand Message

Legendary service embraced by the world's most discerning guests

Brand Mission

To completely delight and satisfy our guests

Brand Positioning

Core Concept: Celebrity Endorsement

Central Tension: Eastern vs. Western

About Mandarin Oriental

Mandarin Oriental Hotel Group International Limited is a multinational hospitality and management group focusing on luxury hotels, resorts, and residences, with a total of 46 properties worldwide, 20 of which it either wholly or partially owns. The Mandarin Oriental brand was established in 1985 following the merger of Mandarin International Hotels Limited and the holding company of the hotel The Oriental, in which Mandarin had already acquired a 49% stake in 1974. Mandarin's history dates back to the 1963 opening of its namesake hotel The Mandarin (now Mandarin Oriental, Hong Kong). The Oriental (now Mandarin Oriental, Bangkok) opened in 1876 as the Kingdom of Siam's first luxury hotel. Mandarin Oriental Hotel Group is a subsidiary of the publicly traded Mandarin Oriental International Limited, which in turn is a subsidiary of Jardine Matheson.

Frequently Asked Questions About Mandarin Oriental

What is Mandarin Oriental's tone of voice?

Mandarin Oriental uses a luxurious, iconic, discreet tone of voice. Their communication is sophisticated, typically using statement-style sentences in the present tense. Their tagline "He's a Fan. She's a Fan." exemplifies this voice.

How does Mandarin Oriental communicate with customers?

Mandarin Oriental is an iconic luxury hotel group known for exceptional service and celebrity fans.

What is Mandarin Oriental's brand message?

Mandarin Oriental's core message: Legendary service embraced by the world's most discerning guests Their mission: To completely delight and satisfy our guests

What is Mandarin Oriental's slogan?

Mandarin Oriental's slogan is "He's a Fan. She's a Fan.". It carries their luxurious, iconic, discreet voice.

What is Mandarin Oriental's mission?

Mandarin Oriental's mission: To completely delight and satisfy our guests

What makes Mandarin Oriental's brand voice unique?

Mandarin Oriental stands out through their luxurious, iconic, discreet communication style. Their central brand tension, "Eastern vs. Western", shapes how they communicate across the Travel & Hospitality sector.

What language style does Mandarin Oriental use?

Mandarin Oriental uses sophisticated language, with figurative messaging, in statement-style sentences, using the present tense.