Accor Tone of Voice — Welcoming & Global

Tagline: "Feel Welcome"

Industry: Hospitality

Sector: Travel & Hospitality

How Accor Communicates

Accor communicates with a welcoming, global and diverse voice using friendly language. Their sentences are primarily commands in the imperative tense. Their messaging is figurative. Their tagline, "Feel Welcome", captures this voice. The central tension in Accor's communication is luxury vs. economy, which shapes every message they craft. Their mission is to reinvent hospitality and deliver memorable experiences.

Tone Words

Accor's brand voice is defined by the following tone words: Welcoming, Global, Diverse.

Communication Style

Language Style: Friendly
Sentence Type: Command
Tense: Imperative
Expression: Figurative

Accor Brand Story

Accor is a world-leading hospitality group operating 40+ brands across all segments.

Brand Message

Creating exceptional guest experiences across the globe

Brand Mission

To reinvent hospitality and deliver memorable experiences

Brand Positioning

Core Concept: Universal Welcome

Central Tension: Luxury vs. Economy

About Accor

Accor S.A. (French pronunciation: [akɔʁ]) is a French multinational hospitality company which owns, manages and franchises hotels, resorts and vacation properties. It is the largest hospitality company in Europe, and the sixth largest hospitality company worldwide. Accor operates 5,700 locations in over 110 countries. Its total capacity is approximately 850,000 rooms (end 2025). It owns and operates more than 40 hospitality brands: Luxury (Orient Express, Raffles, Fairmont, Sofitel), premium (Pullman, Swissôtel), midscale (Novotel, Mercure, Adagio), and economy (ibis, hotelF1). Accor also owns companies specialized in digital hospitality and event organization, such as onefinestay, D-Edge, ResDiary, John Paul, Potel & Chabot and Wojo. The company is headquartered in Issy-les-Moulineaux, France, and is a constituent of the CAC Next 20 index on the Paris stock exchange.

Frequently Asked Questions About Accor

What is Accor's tone of voice?

Accor uses a welcoming, global, diverse tone of voice. Their communication is friendly, typically using command-style sentences in the imperative tense. Their tagline "Feel Welcome" exemplifies this voice.

How does Accor communicate with customers?

Accor is a world-leading hospitality group operating 40+ brands across all segments.

What is Accor's brand message?

Accor's core message: Creating exceptional guest experiences across the globe Their mission: To reinvent hospitality and deliver memorable experiences

What is Accor's slogan?

Accor's slogan is "Feel Welcome". It carries their welcoming, global, diverse voice.

What is Accor's mission?

Accor's mission: To reinvent hospitality and deliver memorable experiences

What makes Accor's brand voice unique?

Accor stands out through their welcoming, global, diverse communication style. Their central brand tension, "Luxury vs. Economy", shapes how they communicate across the Travel & Hospitality sector.

What language style does Accor use?

Accor uses friendly language, with figurative messaging, in command-style sentences, using the imperative tense.