Accor Tone of Voice — Welcoming & Global

Tagline: "Feel Welcome"

Industry: Hospitality

Sector: Travel & Hospitality

How Accor Communicates

Accor communicates with a welcoming, global and diverse voice using friendly language. Their sentences are primarily commands in the imperative tense. Their messaging is figurative. Their tagline, "Feel Welcome", captures this voice. The central tension in Accor's communication is luxury vs. economy, which shapes every message they craft. Their mission is to reinvent hospitality and deliver memorable experiences.

Tone Words

Accor's brand voice is defined by the following tone words: Welcoming, Global, Diverse.

Communication Style

  • Language Style: Friendly
  • Sentence Type: Command
  • Tense: Imperative
  • Expression: Figurative

Accor Brand Story

Accor is a world-leading hospitality group operating 40+ brands across all segments.

Brand Message

Creating exceptional guest experiences across the globe

Brand Mission

To reinvent hospitality and deliver memorable experiences

Brand Positioning

Core Concept: Universal Welcome

Central Tension: Luxury vs. Economy

Frequently Asked Questions About Accor

What is Accor's tone of voice?

Accor uses a welcoming, global, diverse tone of voice. Their communication is friendly, typically using command-style sentences in the imperative tense. Their tagline "Feel Welcome" exemplifies this voice.

How does Accor communicate with customers?

Accor is a world-leading hospitality group operating 40+ brands across all segments.

What is Accor's brand message?

Accor's core message is about Creating exceptional guest experiences across the globe. Their concept "Universal Welcome" drives their mission: To reinvent hospitality and deliver memorable experiences.

What makes Accor's brand voice unique?

Accor stands out through their welcoming, global, diverse communication style. Their central brand tension — "Luxury vs. Economy" — shapes every message they craft in the Travel & Hospitality sector.

What language style does Accor use?

Accor uses friendly language with figurative messaging. Their sentences are typically command in structure, using the imperative tense.