Vrbo Tone of Voice — Personal & Family-Friendly

Tagline: "Vacation Your Way"

Industry: Vacation Rentals

Sector: Travel & Hospitality

How Vrbo Communicates

Vrbo ties vacation rentals to whole homes for families and groups. "Vacation Your Way" frames the brand around private, entire-home stays rather than shared spaces — personal, family-friendly, warm. The voice is whole-home and welcoming, selling the comfort and freedom of having a whole place to yourselves for the trip, your way.

Tone Words

Vrbo's brand voice is defined by the following tone words: Personal, Family-Friendly.

Communication Style

Language Style: Whole-home
Sentence Type: Command
Tense: Present
Expression: Imaginative

Vrbo Brand Story

Vrbo focuses on whole-home rentals for families, differentiating from shared-space competitors. The brand emphasizes togetherness and creating family vacation memories.

Brand Message

Whole homes for families to vacation together

Brand Mission

Make every family vacation count

Brand Positioning

Core Concept: Your Vacation

Central Tension: Hotel vs. Home

About Vrbo

Vrbo ( VUR-boh) is an online marketplace for vacation rentals and is owned by Expedia Group. Primarily based in Austin, Texas, VRBO was originally an abbreviation for Vacation Rentals by Owner, but since 2019 the company has been known as Vrbo.

Frequently Asked Questions About Vrbo

What is Vrbo's tone of voice?

Vrbo uses a personal, family-friendly tone of voice. Their communication is whole-home, typically using command-style sentences in the present tense. Their tagline "Vacation Your Way" exemplifies this voice.

How does Vrbo communicate with customers?

Vrbo focuses on whole-home rentals for families, differentiating from shared-space competitors. The brand emphasizes togetherness and creating family vacation memories.

What is Vrbo's brand message?

Vrbo's core message: Whole homes for families to vacation together Their mission: Make every family vacation count

What is Vrbo's slogan?

Vrbo's slogan is "Vacation Your Way". It carries their personal, family-friendly voice.

What is Vrbo's mission?

Vrbo's mission: Make every family vacation count

What makes Vrbo's brand voice unique?

Vrbo stands out through their personal, family-friendly communication style. Their central brand tension, "Hotel vs. Home", shapes how they communicate across the Travel & Hospitality sector.

What language style does Vrbo use?

Vrbo uses whole-home language, with imaginative messaging, in command-style sentences, using the present tense.