Vrbo Tone of Voice — Personal & Family-Friendly

Tagline: "Vacation Your Way"

Industry: Vacation Rentals

Sector: Travel & Hospitality

How Vrbo Communicates

Vrbo communicates with a personal and family-friendly voice using warm language. Their sentences are primarily commands in the present tense. Their messaging is figurative. Their tagline, "Vacation Your Way", captures this voice. The central tension in Vrbo's communication is hotel vs. home, which shapes every message they craft. Their mission is to make every family vacation count.

Tone Words

Vrbo's brand voice is defined by the following tone words: Personal, Family-Friendly.

Communication Style

  • Language Style: Warm
  • Sentence Type: Command
  • Tense: Present
  • Expression: Figurative

Vrbo Brand Story

Vrbo focuses on whole-home rentals for families, differentiating from shared-space competitors. The brand emphasizes togetherness and creating family vacation memories.

Brand Message

Whole homes for families to vacation together

Brand Mission

Make every family vacation count

Brand Positioning

Core Concept: Your Vacation

Central Tension: Hotel vs. Home

Frequently Asked Questions About Vrbo

What is Vrbo's tone of voice?

Vrbo uses a personal, family-friendly tone of voice. Their communication is warm, typically using command-style sentences in the present tense. Their tagline "Vacation Your Way" exemplifies this voice.

How does Vrbo communicate with customers?

Vrbo focuses on whole-home rentals for families, differentiating from shared-space competitors. The brand emphasizes togetherness and creating family vacation memories.

What is Vrbo's brand message?

Vrbo's core message is about Whole homes for families to vacation together. Their concept "Your Vacation" drives their mission: Make every family vacation count.

What makes Vrbo's brand voice unique?

Vrbo stands out through their personal, family-friendly communication style. Their central brand tension — "Hotel vs. Home" — shapes every message they craft in the Travel & Hospitality sector.

What language style does Vrbo use?

Vrbo uses warm language with figurative messaging. Their sentences are typically command in structure, using the present tense.