easyJet Tone of Voice — Accessible & Orange

Tagline: "Come on, Let's Fly"

Industry: Airlines / Low-Cost

Sector: Travel & Hospitality

How easyJet Communicates

easyJet communicates with a accessible, orange and european voice using inviting language. Their sentences are primarily commands in the present tense. Their messaging is figurative. Their tagline, "Come on, Let's Fly", captures this voice. The central tension in easyJet's communication is difficult vs. easy, which shapes every message they craft. Their mission is to make travel easy and affordable for everyone.

Tone Words

easyJet's brand voice is defined by the following tone words: Accessible, Orange, European.

Communication Style

  • Language Style: Inviting
  • Sentence Type: Command
  • Tense: Present
  • Expression: Figurative

easyJet Brand Story

easyJet made European travel accessible with simple online booking and bright orange branding. The carrier serves 30+ countries with hassle-free flights.

Brand Message

Making flying easy and affordable

Brand Mission

Make travel easy and affordable for everyone

Brand Positioning

Core Concept: Accessible Flying

Central Tension: Difficult vs. Easy

Frequently Asked Questions About easyJet

What is easyJet's tone of voice?

easyJet uses a accessible, orange, european tone of voice. Their communication is inviting, typically using command-style sentences in the present tense. Their tagline "Come on, Let's Fly" exemplifies this voice.

How does easyJet communicate with customers?

easyJet made European travel accessible with simple online booking and bright orange branding. The carrier serves 30+ countries with hassle-free flights.

What is easyJet's brand message?

easyJet's core message is about Making flying easy and affordable. Their concept "Accessible Flying" drives their mission: Make travel easy and affordable for everyone.

What makes easyJet's brand voice unique?

easyJet stands out through their accessible, orange, european communication style. Their central brand tension — "Difficult vs. Easy" — shapes every message they craft in the Travel & Hospitality sector.

What language style does easyJet use?

easyJet uses inviting language with figurative messaging. Their sentences are typically command in structure, using the present tense.