easyJet Tone of Voice — Accessible & Orange

Tagline: "Come on, Let's Fly"

Industry: Airlines / Low-Cost

Sector: Travel & Hospitality

How easyJet Communicates

easyJet communicates with a accessible, orange and european voice using inviting language. Their sentences are primarily commands in the present tense. Their messaging is figurative. Their tagline, "Come on, Let's Fly", captures this voice. The central tension in easyJet's communication is difficult vs. easy, which shapes every message they craft. Their mission is to make travel easy and affordable for everyone.

Tone Words

easyJet's brand voice is defined by the following tone words: Accessible, Orange, European.

Communication Style

Language Style: Inviting
Sentence Type: Command
Tense: Present
Expression: Figurative

easyJet Brand Story

easyJet made European travel accessible with simple online booking and bright orange branding. The carrier serves 30+ countries with hassle-free flights.

Brand Message

Making flying easy and affordable

Brand Mission

Make travel easy and affordable for everyone

Brand Positioning

Core Concept: Accessible Flying

Central Tension: Difficult vs. Easy

About easyJet

EasyJet plc (styled as easyJet) is a British low-cost airline and package holiday multinational group headquartered at London Luton Airport. It operates domestic and international scheduled services on 927 routes in more than 34 countries via its affiliate airlines EasyJet UK, EasyJet Switzerland and EasyJet Europe. It also operates as a package holiday provider to more than 100 destinations across Europe and North Africa through its subsidiary EasyJet Holidays Limited. The company employs around 13,000 people, based throughout Europe but mainly in the UK. EasyJet plc is listed on the London Stock Exchange and is a constituent of the FTSE 100 Index. Since its establishment in 1995, EasyJet has expanded through a combination of acquisitions, and base openings, driven by consumer demand for low-cost air travel. The group, along with associate companies EasyJet UK, EasyJet Europe and EasyJet Switzerland, operates 321 aircraft. It has 29 bases across Europe, with the largest being London Gatwick Airport. In 2022, the airline carried more than 69.7 million passengers, making it the second largest budget airline in Europe by number of passengers carried, only behind Ryanair. EasyJet was featured...

Frequently Asked Questions About easyJet

What is easyJet's tone of voice?

easyJet uses a accessible, orange, european tone of voice. Their communication is inviting, typically using command-style sentences in the present tense. Their tagline "Come on, Let's Fly" exemplifies this voice.

How does easyJet communicate with customers?

easyJet made European travel accessible with simple online booking and bright orange branding. The carrier serves 30+ countries with hassle-free flights.

What is easyJet's brand message?

easyJet's core message: Making flying easy and affordable Their mission: Make travel easy and affordable for everyone

What is easyJet's slogan?

easyJet's slogan is "Come on, Let's Fly". It carries their accessible, orange, european voice.

What is easyJet's mission?

easyJet's mission: Make travel easy and affordable for everyone

What makes easyJet's brand voice unique?

easyJet stands out through their accessible, orange, european communication style. Their central brand tension, "Difficult vs. Easy", shapes how they communicate across the Travel & Hospitality sector.

What language style does easyJet use?

easyJet uses inviting language, with figurative messaging, in command-style sentences, using the present tense.