Qatar Airways Tone of Voice — Premium & Luxurious

Tagline: "Going Places Together"

Industry: Travel

Sector: Travel & Hospitality

How Qatar Airways Communicates

Qatar Airways communicates with a premium, luxurious, hospitable and global voice using sophisticated language. Their sentences are primarily statements in the present tense. Their messaging is literal. Their tagline, "Going Places Together", captures this voice. The central tension in Qatar Airways's communication is luxury vs. global accessibility, which shapes every message they craft. Their mission is to be the world's best airline providing unparalleled service.

Tone Words

Qatar Airways's brand voice is defined by the following tone words: Premium, Luxurious, Hospitable, Global.

Communication Style

  • Language Style: Sophisticated
  • Sentence Type: Statement
  • Tense: Present
  • Expression: Literal

Qatar Airways Brand Story

Qatar Airways is the state-owned flag carrier of Qatar, renowned for luxury and service excellence. Since its relaunch in 1997, the airline has grown to become one of the world's most awarded carriers, known for its five-star service, modern fleet, and the hub at Hamad International Airport in Doha. The brand embodies Arabian hospitality while connecting the world.

Brand Message

Delivering world-class travel experiences with Arabian hospitality

Brand Mission

To be the world's best airline providing unparalleled service

Brand Positioning

Core Concept: Five-Star Excellence

Central Tension: Luxury vs. Global Accessibility

About Qatar Airways

Qatar Airways Company Q.C.S.C. (Arabic: الخطوط الجوية القطرية, al-Qaṭariyya), operating as Qatar Airways, is the flag carrier of Qatar. It was established by the government of Qatar in 1993, and has been 100% state-owned since 2013. Headquartered in the Qatar Airways Tower in Doha, the airline operates a hub-and-spoke network, with 170 international routes from its base at Hamad International Airport. The airline currently operates a fleet of more than 200 aircraft. Qatar Airways Group employs more than 43,000 people. The carrier has been a member of the Oneworld alliance since October 2013, and the official company slogan has been "Going Places Together", since 2015. The airline has faced controversies over employee pay and working conditions, as well as accusations of bribery to European politicians.

Frequently Asked Questions About Qatar Airways

What is Qatar Airways's tone of voice?

Qatar Airways uses a premium, luxurious, hospitable tone of voice. Their communication is sophisticated, typically using statement-style sentences in the present tense. Their tagline "Going Places Together" exemplifies this voice.

How does Qatar Airways communicate with customers?

Qatar Airways is the state-owned flag carrier of Qatar, renowned for luxury and service excellence. Since its relaunch in 1997, the airline has grown to become one of the world's most awarded carriers, known for its five-star service, modern fleet, and the hub at Hamad International Airport in Doha. The brand embodies Arabian hospitality while connecting the world.

What is Qatar Airways's brand message?

Qatar Airways's core message: Delivering world-class travel experiences with Arabian hospitality Their mission: To be the world's best airline providing unparalleled service

What is Qatar Airways's slogan?

Qatar Airways's slogan is "Going Places Together". It carries their premium, luxurious, hospitable voice.

What is Qatar Airways's mission?

Qatar Airways's mission: To be the world's best airline providing unparalleled service

What makes Qatar Airways's brand voice unique?

Qatar Airways stands out through their premium, luxurious, hospitable communication style. Their central brand tension, "Luxury vs. Global Accessibility", shapes how they communicate across the Travel & Hospitality sector.

What language style does Qatar Airways use?

Qatar Airways uses sophisticated language, with literal messaging, in statement-style sentences, using the present tense.

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