Traveloka Tone of Voice — Practical & Friendly
Tagline: "Plan, book & travel — flights, hotels & activities."
Industry: Travel
Sector: Travel & Hospitality
How Traveloka Communicates
Traveloka writes practical and traveler-first. “Plan, Book & Travel: Flights, Hotels & Activities Worldwide,” it helps you “book cheap flights, hotels, and activities” and “plan your perfect trip.” The voice is travel-booking and friendly, selling end-to-end trip planning to travelers, especially across Asia.
Tone Words
Traveloka's brand voice is defined by the following tone words: Practical, Friendly, Global, Modern.
Communication Style
- Language Style: Travel-booking
- Sentence Type: Command
- Tense: Present
- Expression: Straightforward
Traveloka Brand Story
Traveloka writes practical and traveler-first. “Plan, Book & Travel: Flights, Hotels & Activities Worldwide,” it helps you “book cheap flights, hotels, and activities” and “plan your perfect trip.” The voice is travel-booking and friendly, selling end-to-end trip planning to travelers, especially across Asia.
Brand Message
A travel platform to book flights, hotels and activities worldwide.
Brand Positioning
Core Concept: Travel-booking
Frequently Asked Questions About Traveloka
What is Traveloka's tone of voice?
Traveloka uses a practical, friendly, global tone of voice. Their communication is travel-booking, typically using command-style sentences in the present tense. Their tagline "Plan, book & travel — flights, hotels & activities." exemplifies this voice.
How does Traveloka communicate with customers?
Traveloka writes practical and traveler-first. “Plan, Book & Travel: Flights, Hotels & Activities Worldwide,” it helps you “book cheap flights, hotels, and activities” and “plan your perfect trip.” The voice is travel-booking and friendly, selling end-to-end trip planning to travelers, especially across Asia.
What is Traveloka's brand message?
Traveloka's core message: A travel platform to book flights, hotels and activities worldwide.
What is Traveloka's slogan?
Traveloka's slogan is "Plan, book & travel — flights, hotels & activities.". It carries their practical, friendly, global voice.
What language style does Traveloka use?
Traveloka uses travel-booking language, with straightforward messaging, in command-style sentences, using the present tense.
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