Raffles Tone of Voice — Legendary & Colonial

Tagline: "Legendary Luxury"

Industry: Hotels

Sector: Travel & Hospitality

How Raffles Communicates

Raffles communicates with a legendary, colonial and timeless voice using declarative language. Their sentences are primarily statements in the present tense. Their messaging is figurative. Their tagline, "Legendary Luxury", captures this voice. The central tension in Raffles's communication is ordinary vs. exceptional, which shapes every message they craft. Their mission is to deliver excellence in hotels.

Tone Words

Raffles's brand voice is defined by the following tone words: Legendary, Colonial, Timeless.

Communication Style

Language Style: Declarative
Sentence Type: Statement
Tense: Present
Expression: Figurative

Raffles Brand Story

Raffles represents excellence in hotels. "Legendary Luxury" captures the brand's legendary, colonial, timeless approach.

Brand Message

Legendary Luxury

Brand Mission

Deliver excellence in hotels

Brand Positioning

Core Concept: Legendary Hotels

Central Tension: Ordinary vs. Exceptional

About Raffles

Raffles Hotels & Resorts is a Singaporean chain of luxury hotels which traces its roots to 1887 with the opening of the original Raffles Hotel in Singapore. The company started to develop internationally in the late 1990s. Since 2015, Raffles has been a part of Accor.

Frequently Asked Questions About Raffles

What is Raffles's tone of voice?

Raffles uses a legendary, colonial, timeless tone of voice. Their communication is declarative, typically using statement-style sentences in the present tense. Their tagline "Legendary Luxury" exemplifies this voice.

How does Raffles communicate with customers?

Raffles represents excellence in hotels. "Legendary Luxury" captures the brand's legendary, colonial, timeless approach.

What is Raffles's brand message?

Raffles's core message: Legendary Luxury Their mission: Deliver excellence in hotels

What is Raffles's slogan?

Raffles's slogan is "Legendary Luxury". It carries their legendary, colonial, timeless voice.

What is Raffles's mission?

Raffles's mission: Deliver excellence in hotels

What makes Raffles's brand voice unique?

Raffles stands out through their legendary, colonial, timeless communication style. Their central brand tension, "Ordinary vs. Exceptional", shapes how they communicate across the Travel & Hospitality sector.

What language style does Raffles use?

Raffles uses declarative language, with figurative messaging, in statement-style sentences, using the present tense.