COMO Hotels Tone of Voice — Wellness & Design
Tagline: "Wellness and the Art of Living"
Industry: Hotels
Sector: Travel & Hospitality
How COMO Hotels Communicates
COMO Hotels ties luxury hospitality to wellness and living well. "Wellness and the Art of Living" frames the group around beautifully-designed properties centred on health, holistic wellbeing, and refined living — wellness-focused, design-led, holistic. The voice is wellness-luxury-hotels and serene, selling luxury that nourishes body and mind, positioning COMO around stylish hotels and resorts that weave together great design, healthy cuisine, and world-class spa and wellness programmes into a complete art of living well.
Tone Words
COMO Hotels's brand voice is defined by the following tone words: Wellness, Design, Holistic.
Communication Style
- Language Style: Wellness-luxury-hotels
- Sentence Type: Statement
- Tense: Present
- Expression: Imaginative
COMO Hotels Brand Story
COMO Hotels represents excellence in hotels. "Wellness and the Art of Living" captures the brand's wellness, design, holistic approach to their craft.
Brand Message
Wellness and the Art of Living
Brand Mission
Deliver excellence in hotels
Brand Positioning
Core Concept: Wellness Hotels
Central Tension: Ordinary vs. Exceptional
About COMO Hotels
COMO Hotels and Resorts is a Singapore-based company that operates hotels in Australia, Bhutan, France, Indonesia, Italy, the Maldives, Thailand, Turks and Caicos, the United Kingdom and the United States. The company was founded by Christina Ong in 1991.
Frequently Asked Questions About COMO Hotels
What is COMO Hotels's tone of voice?
COMO Hotels uses a wellness, design, holistic tone of voice. Their communication is wellness-luxury-hotels, typically using statement-style sentences in the present tense. Their tagline "Wellness and the Art of Living" exemplifies this voice.
How does COMO Hotels communicate with customers?
COMO Hotels represents excellence in hotels. "Wellness and the Art of Living" captures the brand's wellness, design, holistic approach to their craft.
What is COMO Hotels's brand message?
COMO Hotels's core message: Wellness and the Art of Living Their mission: Deliver excellence in hotels
What is COMO Hotels's slogan?
COMO Hotels's slogan is "Wellness and the Art of Living". It carries their wellness, design, holistic voice.
What is COMO Hotels's mission?
COMO Hotels's mission: Deliver excellence in hotels
What makes COMO Hotels's brand voice unique?
COMO Hotels stands out through their wellness, design, holistic communication style. Their central brand tension, "Ordinary vs. Exceptional", shapes how they communicate across the Travel & Hospitality sector.
What language style does COMO Hotels use?
COMO Hotels uses wellness-luxury-hotels language, with imaginative messaging, in statement-style sentences, using the present tense.
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Compare COMO Hotels
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