Six Senses Tone of Voice — Wellness & Sustainable

Tagline: "Pioneering Wellness"

Industry: Hotels

Sector: Travel & Hospitality

How Six Senses Communicates

Six Senses communicates with a wellness, sustainable and natural voice using declarative language. Their sentences are primarily statements in the present tense. Their messaging is figurative. Their tagline, "Pioneering Wellness", captures this voice. The central tension in Six Senses's communication is ordinary vs. exceptional, which shapes every message they craft. Their mission is to deliver excellence in hotels.

Tone Words

Six Senses's brand voice is defined by the following tone words: Wellness, Sustainable, Natural.

Communication Style

  • Language Style: Declarative
  • Sentence Type: Statement
  • Tense: Present
  • Expression: Figurative

Six Senses Brand Story

Six Senses represents excellence in hotels. "Pioneering Wellness" captures the brand's wellness, sustainable, natural approach to their craft.

Brand Message

Pioneering Wellness

Brand Mission

Deliver excellence in hotels

Brand Positioning

Core Concept: Wellness Hotels

Central Tension: Ordinary vs. Exceptional

Frequently Asked Questions About Six Senses

What is Six Senses's tone of voice?

Six Senses uses a wellness, sustainable, natural tone of voice. Their communication is declarative, typically using statement-style sentences in the present tense. Their tagline "Pioneering Wellness" exemplifies this voice.

How does Six Senses communicate with customers?

Six Senses represents excellence in hotels. "Pioneering Wellness" captures the brand's wellness, sustainable, natural approach to their craft.

What is Six Senses's brand message?

Six Senses's core message is about Pioneering Wellness. Their concept "Wellness Hotels" drives their mission: Deliver excellence in hotels.

What makes Six Senses's brand voice unique?

Six Senses stands out through their wellness, sustainable, natural communication style. Their central brand tension — "Ordinary vs. Exceptional" — shapes every message they craft in the Travel & Hospitality sector.

What language style does Six Senses use?

Six Senses uses declarative language with figurative messaging. Their sentences are typically statement in structure, using the present tense.