MGM Resorts Tone of Voice — Welcome & Show

Tagline: "Welcome to the Show"

Industry: Hospitality

Sector: Travel & Hospitality

How MGM Resorts Communicates

MGM Resorts communicates with a welcome, show and entertainment voice using entertaining language. Their sentences are primarily statements in the present tense. Their messaging is figurative. Their tagline, "Welcome to the Show", captures this voice. The central tension in MGM Resorts's communication is ordinary vs. show, which shapes every message they craft. Their mission is to create the worlds premier entertainment experiences.

Tone Words

MGM Resorts's brand voice is defined by the following tone words: Welcome, Show, Entertainment.

Communication Style

Language Style: Entertaining
Sentence Type: Statement
Tense: Present
Expression: Figurative

MGM Resorts Brand Story

MGM Resorts operates iconic casino resorts on the Las Vegas Strip.

Brand Message

Entertainment resort company

Brand Mission

To create the worlds premier entertainment experiences

Brand Positioning

Core Concept: Entertainment welcome

Central Tension: Ordinary vs. Show

About MGM Resorts

MGM Resorts International is an American multinational hospitality, sports and entertainment company. It operates resorts in Las Vegas, Massachusetts, Michigan, Mississippi, Maryland, Ohio, New Jersey, Macau, Shanghai, Chengdu, Hangzhou and Sanya, including the Bellagio, Mandalay Bay, MGM Grand and Park MGM. The company began operations in 1987 as MGM Grand, Inc. and became MGM Mirage in 2000, after acquiring Mirage Resorts. In the mid-2000s, growth of its non-gambling (lodging, food, retail) revenue began to outpace gambling receipts and demand for high-rise condominiums was surging, with median property prices in Las Vegas twice the national average. The company shifted its focus from owning and operating resorts and casinos to developing and building real estate in the leisure and gambling industry—launching the massive CityCenter mixed-use project, which was at the time of its construction the world's largest construction site and ranks as one of the most expensive real estate projects in history. City Center's development coincided with the 2008 financial crisis, causing more than $1 billion in write-offs in its valuation. Billionaire investor Kirk Kerkorian and his Tracinda Corporation...

Frequently Asked Questions About MGM Resorts

What is MGM Resorts's tone of voice?

MGM Resorts uses a welcome, show, entertainment tone of voice. Their communication is entertaining, typically using statement-style sentences in the present tense. Their tagline "Welcome to the Show" exemplifies this voice.

What is MGM Resorts's brand message?

MGM Resorts's core message: Entertainment resort company Their mission: To create the worlds premier entertainment experiences

What is MGM Resorts's slogan?

MGM Resorts's slogan is "Welcome to the Show". It carries their welcome, show, entertainment voice.

What is MGM Resorts's mission?

MGM Resorts's mission: To create the worlds premier entertainment experiences

What makes MGM Resorts's brand voice unique?

MGM Resorts stands out through their welcome, show, entertainment communication style. Their central brand tension, "Ordinary vs. Show", shapes how they communicate across the Travel & Hospitality sector.

What language style does MGM Resorts use?

MGM Resorts uses entertaining language, with figurative messaging, in statement-style sentences, using the present tense.