Las Vegas Sands Tone of Voice — Extraordinary & Every

Tagline: "Extraordinary at Every Turn"

Industry: Hospitality

Sector: Travel & Hospitality

How Las Vegas Sands Communicates

Las Vegas Sands communicates with a extraordinary, every and turn voice using extraordinary language. Their sentences are primarily statements in the present tense. Their messaging is figurative. Their tagline, "Extraordinary at Every Turn", captures this voice. The central tension in Las Vegas Sands's communication is ordinary vs. extraordinary, which shapes every message they craft. Their mission is to be the preeminent developer of integrated resorts.

Tone Words

Las Vegas Sands's brand voice is defined by the following tone words: Extraordinary, Every, Turn.

Communication Style

Language Style: Extraordinary
Sentence Type: Statement
Tense: Present
Expression: Figurative

Las Vegas Sands Brand Story

Las Vegas Sands develops integrated resorts in Asia.

Brand Message

Integrated resort developer

Brand Mission

To be the preeminent developer of integrated resorts

Brand Positioning

Core Concept: Constant extraordinary

Central Tension: Ordinary vs. Extraordinary

About Las Vegas Sands

Las Vegas Sands Corp. is an American casino and resort company with corporate headquarters in Las Vegas, Nevada. It was founded by Sheldon G. Adelson and his partners out of the Sands Hotel and Casino on the Las Vegas Strip. The Sands was demolished and redeveloped as The Venetian, opening in 1999. An adjacent resort, The Palazzo, opened in 2007. Both resorts were sold in 2022. The company holds several resorts in Asia, including Marina Bay Sands in Singapore, which opened in 2010. Through its majority-owned subsidiary Sands China, the company owns several properties in Macau, including Sands Macao, The Londoner Macao, The Venetian Macao, and The Parisian Macao. As of 2020, it is the third-largest casino company worldwide by revenue.

Frequently Asked Questions About Las Vegas Sands

What is Las Vegas Sands's tone of voice?

Las Vegas Sands uses a extraordinary, every, turn tone of voice. Their communication is extraordinary, typically using statement-style sentences in the present tense. Their tagline "Extraordinary at Every Turn" exemplifies this voice.

What is Las Vegas Sands's brand message?

Las Vegas Sands's core message: Integrated resort developer Their mission: To be the preeminent developer of integrated resorts

What is Las Vegas Sands's slogan?

Las Vegas Sands's slogan is "Extraordinary at Every Turn". It carries their extraordinary, every, turn voice.

What is Las Vegas Sands's mission?

Las Vegas Sands's mission: To be the preeminent developer of integrated resorts

What makes Las Vegas Sands's brand voice unique?

Las Vegas Sands stands out through their extraordinary, every, turn communication style. Their central brand tension, "Ordinary vs. Extraordinary", shapes how they communicate across the Travel & Hospitality sector.

What language style does Las Vegas Sands use?

Las Vegas Sands uses extraordinary language, with figurative messaging, in statement-style sentences, using the present tense.