PGIM Tone of Voice — Insurance & Global

Tagline: "The global investment management business of Prudential"

Industry: Asset Management

Sector: Finance

How PGIM Communicates

PGIM ties asset management to the backing of a major insurer. "The global investment management business of Prudential" frames the firm around managing money across many strategies under Prudential’s umbrella — global, substantial, multi-manager. The voice is prudential-investing-arm and steady, selling the depth of an insurance-rooted investor, positioning PGIM around managing vast sums across public and private markets, drawing strength and a long-term mindset from its parent’s insurance heritage.

Tone Words

PGIM's brand voice is defined by the following tone words: Insurance, Global, Multi-manager.

Communication Style

Language Style: Prudential-investing-arm
Sentence Type: Statement
Tense: Present
Expression: Straightforward

PGIM Brand Story

Prudential Financial asset management arm. AUM $1.3T+. Multi-manager structure (Fixed Income, Real Estate, Quantitative, Private Capital).

Brand Message

Prudential global investment management

Brand Mission

Solve investment challenges for clients globally

Brand Positioning

Core Concept: Insurance asset management

Central Tension: Insurance vs. Third-party

About PGIM

PGIM, Inc. (PGIM), formerly known as Prudential Global Investment Management, functions as the asset management arm of Prudential Financial, an American life insurance company. Headquartered in Newark, New Jersey, United States, PGIM manages more than $1 trillion in assets across its fixed income, equity, real estate, alternatives, and multi-asset channels, including $283 billion for retail investors, and $553 billion for institutional clients, as of December 2019. David Hunt has been the CEO since 2011.

Frequently Asked Questions About PGIM

What is PGIM's tone of voice?

PGIM uses a insurance, global, multi-manager tone of voice. Their communication is prudential-investing-arm, typically using statement-style sentences in the present tense. Their tagline "The global investment management business of Prudential" exemplifies this voice.

How does PGIM communicate with customers?

Prudential Financial asset management arm. AUM $1.3T+. Multi-manager structure (Fixed Income, Real Estate, Quantitative, Private Capital).

What is PGIM's brand message?

PGIM's core message: Prudential global investment management Their mission: Solve investment challenges for clients globally

What is PGIM's slogan?

PGIM's slogan is "The global investment management business of Prudential". It carries their insurance, global, multi-manager voice.

What is PGIM's mission?

PGIM's mission: Solve investment challenges for clients globally

What makes PGIM's brand voice unique?

PGIM stands out through their insurance, global, multi-manager communication style. Their central brand tension, "Insurance vs. Third-party", shapes how they communicate across the Finance sector.

What language style does PGIM use?

PGIM uses prudential-investing-arm language, with straightforward messaging, in statement-style sentences, using the present tense.