ICE Tone of Voice — Exchange & Data
Tagline: "Make the Connection"
Industry: Exchange
Sector: Finance
How ICE Communicates
ICE communicates with a exchange, data and nyse voice using technical language. Their sentences are primarily statements in the present tense. Their messaging is literal. Their tagline, "Make the Connection", captures this voice. The central tension in ICE's communication is trading vs. data, which shapes every message they craft. Their mission is to design, build and operate digital networks.
Tone Words
ICE's brand voice is defined by the following tone words: Exchange, Data, NYSE.
Communication Style
- Language Style: Technical
- Sentence Type: Statement
- Tense: Present
- Expression: Literal
ICE Brand Story
Intercontinental Exchange. Founded 2000. Owns NYSE, ICE Futures. Growing data and connectivity business. Revenue B+.
Brand Message
Connecting buyers and sellers
Brand Mission
Design, build and operate digital networks
Brand Positioning
Core Concept: Exchange and data
Central Tension: Trading vs. Data
Frequently Asked Questions About ICE
What is ICE's tone of voice?
ICE uses a exchange, data, nyse tone of voice. Their communication is technical, typically using statement-style sentences in the present tense. Their tagline "Make the Connection" exemplifies this voice.
How does ICE communicate with customers?
Intercontinental Exchange. Founded 2000. Owns NYSE, ICE Futures. Growing data and connectivity business. Revenue B+.
What is ICE's brand message?
ICE's core message is about Connecting buyers and sellers. Their concept "Exchange and data" drives their mission: Design, build and operate digital networks.
What makes ICE's brand voice unique?
ICE stands out through their exchange, data, nyse communication style. Their central brand tension — "Trading vs. Data" — shapes every message they craft in the Finance sector.
What language style does ICE use?
ICE uses technical language with literal messaging. Their sentences are typically statement in structure, using the present tense.