ICE Tone of Voice — Exchange & Data

Tagline: "Make the Connection"

Industry: Exchange

Sector: Finance

How ICE Communicates

ICE (Intercontinental Exchange) ties finance to connecting markets and data. "Make the Connection" frames the company — owner of the NYSE — around exchanges, data, and infrastructure that link buyers and sellers — connective, foundational, global. The voice is exchange-and-data-network and confident, selling itself as connective tissue of global markets, positioning ICE around operating major exchanges and the data and technology that tie together trading in everything from stocks to commodities to mortgages.

Tone Words

ICE's brand voice is defined by the following tone words: Exchange, Data, NYSE.

Communication Style

Language Style: Exchange-and-data-network
Sentence Type: Statement
Tense: Present
Expression: Straightforward

ICE Brand Story

Intercontinental Exchange. Founded 2000. Owns NYSE, ICE Futures. Growing data and connectivity business. Revenue B+.

Brand Message

Connecting buyers and sellers

Brand Mission

Design, build and operate digital networks

Brand Positioning

Core Concept: Exchange and data

Central Tension: Trading vs. Data

About ICE

CCM Hockey is a Canadian brand of ice hockey equipment owned by Altor Equity Partners through its portfolio company Sport Maska Inc. The history of the brand traces to 1905, when Canada Cycle and Motor Limited, founded in 1899, began manufacturing hockey equipment as a secondary business. After Canada Cycle went bankrupt in 1982, it sold off its cycling and hockey divisions to separate owners. The hockey division was acquired by Sport Maska, a Quebec-based manufacturer of jerseys. In 1991, Sport Maska was placed under the ownership of a new holding company called SLM International. By 1998, SLM's portfolio of brands had grown to include Canadien, CCM, Heaton, Jofa, Koho, and Titan, and in 1999 SLM changed its name to The Hockey Company. In 2004, Reebok purchased The Hockey Company, but a year later was itself purchased by Adidas. In 2017, Adidas sold all of its hockey operations and brand rights, which remained consolidated under Sport Maska, to the private equity firm Birch Hill Equity Partners. In October 2024, Altor Equity Partners of Sweden purchased a majority stake in Sport Maska, and in January 2025 was joined by Northleaf Capital Partners. CCM's range of products for hockey...

Frequently Asked Questions About ICE

What is ICE's tone of voice?

ICE uses a exchange, data, nyse tone of voice. Their communication is exchange-and-data-network, typically using statement-style sentences in the present tense. Their tagline "Make the Connection" exemplifies this voice.

How does ICE communicate with customers?

Intercontinental Exchange. Founded 2000. Owns NYSE, ICE Futures. Growing data and connectivity business. Revenue B+.

What is ICE's brand message?

ICE's core message: Connecting buyers and sellers Their mission: Design, build and operate digital networks

What is ICE's slogan?

ICE's slogan is "Make the Connection". It carries their exchange, data, nyse voice.

What is ICE's mission?

ICE's mission: Design, build and operate digital networks

What makes ICE's brand voice unique?

ICE stands out through their exchange, data, nyse communication style. Their central brand tension, "Trading vs. Data", shapes how they communicate across the Finance sector.

What language style does ICE use?

ICE uses exchange-and-data-network language, with straightforward messaging, in statement-style sentences, using the present tense.