PitchBook Tone of Voice — VC & PE

Tagline: "Win What's Next"

Industry: Data

Sector: Finance

How PitchBook Communicates

PitchBook ties finance to data on private markets. "Win What’s Next" frames the platform around detailed data on venture capital, private equity, and M&A deals — data-rich, competitive, insightful. The voice is private-markets-data and confident, selling the edge of knowing what is happening in deals, positioning PitchBook around being the go-to source for information on startups, investors, and transactions, helping dealmakers spot opportunities and win the next big deal before rivals do.

Tone Words

PitchBook's brand voice is defined by the following tone words: VC, PE, Data.

Communication Style

Language Style: Private-markets-data
Sentence Type: Statement
Tense: Present
Expression: Straightforward

PitchBook Brand Story

Founded 2007. Leading provider of private market data. Covers VC, PE, M&A. Acquired by Morningstar 2016. Dominant in private market research.

Brand Message

Private market data leader

Brand Mission

Deliver data-driven insights on private markets

Brand Positioning

Core Concept: Private market data

Central Tension: Private vs. Public

About PitchBook

A pitch book, also called a Confidential Information Memorandum, is a marketing presentation (information layout) used by investment banks, entrepreneurs, corporate finance firms, business brokers and other M&A intermediaries advising on the sale or disposal of the shares or assets of a business. It consists of a careful arrangement and analysis of the investment considerations of the client business and is presented to investors and potential investors with the intent of providing them the information necessary for them to make a decision to buy or invest in the client business. There are many contributors to an intermediary's pitch book. In an investment bank contributors may include anyone from an analyst to an associate, a vice-president or even the managing director. See Financial analyst § Investment Banking. Key areas covered in a typical pitch book include information on the investment highlights, key financial figures, the company's core customers and diversification of the customer base, barriers to entry for competitors, ability and plan to achieve future projections, future growth opportunities, strength of management team, scalability of operations, opportunities in...

Frequently Asked Questions About PitchBook

What is PitchBook's tone of voice?

PitchBook uses a vc, pe, data tone of voice. Their communication is private-markets-data, typically using statement-style sentences in the present tense. Their tagline "Win What's Next" exemplifies this voice.

How does PitchBook communicate with customers?

Founded 2007. Leading provider of private market data. Covers VC, PE, M&A. Acquired by Morningstar 2016. Dominant in private market research.

What is PitchBook's brand message?

PitchBook's core message: Private market data leader Their mission: Deliver data-driven insights on private markets

What is PitchBook's slogan?

PitchBook's slogan is "Win What's Next". It carries their vc, pe, data voice.

What is PitchBook's mission?

PitchBook's mission: Deliver data-driven insights on private markets

What makes PitchBook's brand voice unique?

PitchBook stands out through their vc, pe, data communication style. Their central brand tension, "Private vs. Public", shapes how they communicate across the Finance sector.

What language style does PitchBook use?

PitchBook uses private-markets-data language, with straightforward messaging, in statement-style sentences, using the present tense.