Nasdaq Tone of Voice — Technology & Growth

Tagline: "Rewrite Tomorrow"

Industry: Exchange

Sector: Finance

How Nasdaq Communicates

Nasdaq communicates with a technology, growth and electronic voice using tech-forward language. Their sentences are primarily statements in the present tense. Their messaging is figurative. Their tagline, "Rewrite Tomorrow", captures this voice. The central tension in Nasdaq's communication is nyse vs. nasdaq, which shapes every message they craft. Their mission is to power stronger economies through technology.

Tone Words

Nasdaq's brand voice is defined by the following tone words: Technology, Growth, Electronic.

Communication Style

  • Language Style: Tech-forward
  • Sentence Type: Statement
  • Tense: Present
  • Expression: Figurative

Nasdaq Brand Story

Founded 1971 as first electronic stock exchange. Home to tech giants. Also exchange technology, data business. Acquired Verafin, Adenza.

Brand Message

Rewrite tomorrow

Brand Mission

Power stronger economies through technology

Brand Positioning

Core Concept: Tech stock exchange

Central Tension: NYSE vs. Nasdaq

Frequently Asked Questions About Nasdaq

What is Nasdaq's tone of voice?

Nasdaq uses a technology, growth, electronic tone of voice. Their communication is tech-forward, typically using statement-style sentences in the present tense. Their tagline "Rewrite Tomorrow" exemplifies this voice.

How does Nasdaq communicate with customers?

Founded 1971 as first electronic stock exchange. Home to tech giants. Also exchange technology, data business. Acquired Verafin, Adenza.

What is Nasdaq's brand message?

Nasdaq's core message is about Rewrite tomorrow. Their concept "Tech stock exchange" drives their mission: Power stronger economies through technology.

What makes Nasdaq's brand voice unique?

Nasdaq stands out through their technology, growth, electronic communication style. Their central brand tension — "NYSE vs. Nasdaq" — shapes every message they craft in the Finance sector.

What language style does Nasdaq use?

Nasdaq uses tech-forward language with figurative messaging. Their sentences are typically statement in structure, using the present tense.