Dun & Bradstreet Tone of Voice — Business & Data

Tagline: "Growing Relationships Through Data"

Industry: Data

Sector: Finance

How Dun & Bradstreet Communicates

Dun & Bradstreet communicates with a business, data and d-u-n-s voice using b2b language. Their sentences are primarily statements in the present tense. Their messaging is figurative. Their tagline, "Growing Relationships Through Data", captures this voice. The central tension in Dun & Bradstreet's communication is quality vs. quantity, which shapes every message they craft. Their mission is to grow the most valuable relationships in business.

Tone Words

Dun & Bradstreet's brand voice is defined by the following tone words: Business, Data, D-U-N-S.

Communication Style

  • Language Style: B2B
  • Sentence Type: Statement
  • Tense: Present
  • Expression: Figurative

Dun & Bradstreet Brand Story

Founded 1841. Business data and analytics. D-U-N-S Number system. Went private 2019, re-IPO 2020. 500M+ business records.

Brand Message

Growing relationships through data

Brand Mission

Grow the most valuable relationships in business

Brand Positioning

Core Concept: Business data

Central Tension: Quality vs. Quantity

Frequently Asked Questions About Dun & Bradstreet

What is Dun & Bradstreet's tone of voice?

Dun & Bradstreet uses a business, data, d-u-n-s tone of voice. Their communication is b2b, typically using statement-style sentences in the present tense. Their tagline "Growing Relationships Through Data" exemplifies this voice.

How does Dun & Bradstreet communicate with customers?

Founded 1841. Business data and analytics. D-U-N-S Number system. Went private 2019, re-IPO 2020. 500M+ business records.

What is Dun & Bradstreet's brand message?

Dun & Bradstreet's core message is about Growing relationships through data. Their concept "Business data" drives their mission: Grow the most valuable relationships in business.

What makes Dun & Bradstreet's brand voice unique?

Dun & Bradstreet stands out through their business, data, d-u-n-s communication style. Their central brand tension — "Quality vs. Quantity" — shapes every message they craft in the Finance sector.

What language style does Dun & Bradstreet use?

Dun & Bradstreet uses b2b language with figurative messaging. Their sentences are typically statement in structure, using the present tense.