Dun & Bradstreet Tone of Voice — Business & Data

Tagline: "Growing Relationships Through Data"

Industry: Data

Sector: Finance

How Dun & Bradstreet Communicates

Dun & Bradstreet ties data to business relationships. "Growing Relationships Through Data" frames the firm around information on companies — their creditworthiness, size, and risk — used to decide who to do business with — data-rich, B2B, authoritative. The voice is business-credit-data and steady, selling the trust that data enables between companies, positioning D&B around its famous D-U-N-S numbers and business data that help firms judge the reliability of the suppliers, customers, and partners they deal with.

Tone Words

Dun & Bradstreet's brand voice is defined by the following tone words: Business, Data, D-U-N-S.

Communication Style

Language Style: Business-credit-data
Sentence Type: Statement
Tense: Present
Expression: Imaginative

Dun & Bradstreet Brand Story

Founded 1841. Business data and analytics. D-U-N-S Number system. Went private 2019, re-IPO 2020. 500M+ business records.

Brand Message

Growing relationships through data

Brand Mission

Grow the most valuable relationships in business

Brand Positioning

Core Concept: Business data

Central Tension: Quality vs. Quantity

About Dun & Bradstreet

The Dun & Bradstreet Holdings, Inc. (D&B) is an American company that provides commercial data, analytics, and insights for businesses. Headquartered in Jacksonville, Florida, the company offers a wide range of products and services for risk and financial analysis, operations and supply, and sales and marketing professionals, as well as research and insights on global business issues. It serves customers in government and industries such as communications, technology, strategic financial services, and retail, telecommunications, and manufacturing markets. The company's database contains over 500 million business records worldwide.

Frequently Asked Questions About Dun & Bradstreet

What is Dun & Bradstreet's tone of voice?

Dun & Bradstreet uses a business, data, d-u-n-s tone of voice. Their communication is business-credit-data, typically using statement-style sentences in the present tense. Their tagline "Growing Relationships Through Data" exemplifies this voice.

How does Dun & Bradstreet communicate with customers?

Founded 1841. Business data and analytics. D-U-N-S Number system. Went private 2019, re-IPO 2020. 500M+ business records.

What is Dun & Bradstreet's brand message?

Dun & Bradstreet's core message: Growing relationships through data Their mission: Grow the most valuable relationships in business

What is Dun & Bradstreet's slogan?

Dun & Bradstreet's slogan is "Growing Relationships Through Data". It carries their business, data, d-u-n-s voice.

What is Dun & Bradstreet's mission?

Dun & Bradstreet's mission: Grow the most valuable relationships in business

What makes Dun & Bradstreet's brand voice unique?

Dun & Bradstreet stands out through their business, data, d-u-n-s communication style. Their central brand tension, "Quality vs. Quantity", shapes how they communicate across the Finance sector.

What language style does Dun & Bradstreet use?

Dun & Bradstreet uses business-credit-data language, with imaginative messaging, in statement-style sentences, using the present tense.