Bluevine Tone of Voice — Capable & Reassuring
Tagline: "Banking beyond expectations."
Industry: Business Banking
Sector: Finance
How Bluevine Communicates
Bluevine writes capable and growth-minded. “Banking beyond expectations,” it’s a “powerful online business banking platform built for where you are & where your business is going,” with “lower fees & effortless money movement.” The voice is small-business-banking and reassuring, selling fee-light business banking to growing companies.
Tone Words
Bluevine's brand voice is defined by the following tone words: Capable, Reassuring, Growth-minded, Modern.
Communication Style
- Language Style: Small-business-banking
- Sentence Type: Statement
- Tense: Present
- Expression: Straightforward
Bluevine Brand Story
Bluevine writes capable and growth-minded. “Banking beyond expectations,” it’s a “powerful online business banking platform built for where you are & where your business is going,” with “lower fees & effortless money movement.” The voice is small-business-banking and reassuring, selling fee-light business banking to growing companies.
Brand Message
A powerful online business banking platform with lower fees and easy money movement.
Brand Positioning
Core Concept: Small-business-banking
Frequently Asked Questions About Bluevine
What is Bluevine's tone of voice?
Bluevine uses a capable, reassuring, growth-minded tone of voice. Their communication is small-business-banking, typically using statement-style sentences in the present tense. Their tagline "Banking beyond expectations." exemplifies this voice.
How does Bluevine communicate with customers?
Bluevine writes capable and growth-minded. “Banking beyond expectations,” it’s a “powerful online business banking platform built for where you are & where your business is going,” with “lower fees & effortless money movement.” The voice is small-business-banking and reassuring, selling fee-light business banking to growing companies.
What is Bluevine's brand message?
Bluevine's core message: A powerful online business banking platform with lower fees and easy money movement.
What is Bluevine's slogan?
Bluevine's slogan is "Banking beyond expectations.". It carries their capable, reassuring, growth-minded voice.
What language style does Bluevine use?
Bluevine uses small-business-banking language, with straightforward messaging, in statement-style sentences, using the present tense.
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