Refinitiv Tone of Voice — Data & Reuters

Tagline: "An LSEG Business — Data & Analytics"

Industry: Data

Sector: Finance

How Refinitiv Communicates

Refinitiv ties finance to data and analytics. As the LSEG data business (rooted in Thomson Reuters), it frames itself around powering financial markets with information, prices, and tools — data-rich, essential, global. The voice is financial-data-terminal and steady, selling the information backbone traders rely on, positioning Refinitiv around delivering the market data, news, and analytics — through its Eikon terminal and feeds — that professionals use to trade, research, and manage risk.

Tone Words

Refinitiv's brand voice is defined by the following tone words: Data, Reuters, Terminal.

Communication Style

Language Style: Financial-data-terminal
Sentence Type: Statement
Tense: Present
Expression: Imaginative

Refinitiv Brand Story

Formed 2018 from Thomson Reuters financial data spinoff. Eikon terminal. Acquired by LSEG 2021. Competitor to Bloomberg.

Brand Message

Powering financial markets

Brand Mission

Provide trusted market data and insights

Brand Positioning

Core Concept: Financial data

Central Tension: Bloomberg vs. Refinitiv

About Refinitiv

LSEG Data & Analytics, formerly Refinitiv, is an American-British global provider of financial market data and infrastructure. The company was founded in 2018 as a subsidiary of Thomson Reuters, which then sold a 55% stake to Blackstone Group LP in August 2018. In October 2019, Blackstone and Thomson Reuters announced the sale of the company to London Stock Exchange Group. LSEG completed the US$27 billion purchase from the two previous owners in late January 2021, and Refinitiv is now a subsidiary of LSEG. The company has an annual turnover of $6 billion, with more than 40,000 client companies in 190 countries.

Frequently Asked Questions About Refinitiv

What is Refinitiv's tone of voice?

Refinitiv uses a data, reuters, terminal tone of voice. Their communication is financial-data-terminal, typically using statement-style sentences in the present tense. Their tagline "An LSEG Business — Data & Analytics" exemplifies this voice.

How does Refinitiv communicate with customers?

Formed 2018 from Thomson Reuters financial data spinoff. Eikon terminal. Acquired by LSEG 2021. Competitor to Bloomberg.

What is Refinitiv's brand message?

Refinitiv's core message: Powering financial markets Their mission: Provide trusted market data and insights

What is Refinitiv's slogan?

Refinitiv's slogan is "An LSEG Business — Data & Analytics". It carries their data, reuters, terminal voice.

What is Refinitiv's mission?

Refinitiv's mission: Provide trusted market data and insights

What makes Refinitiv's brand voice unique?

Refinitiv stands out through their data, reuters, terminal communication style. Their central brand tension, "Bloomberg vs. Refinitiv", shapes how they communicate across the Finance sector.

What language style does Refinitiv use?

Refinitiv uses financial-data-terminal language, with imaginative messaging, in statement-style sentences, using the present tense.