Refinitiv Tone of Voice — Data & Reuters

Tagline: "An LSEG Business — Data & Analytics"

Industry: Data

Sector: Finance

How Refinitiv Communicates

Refinitiv communicates with a data, reuters and terminal voice using data-driven language. Their sentences are primarily statements in the present tense. Their messaging is figurative. Their tagline, "An LSEG Business — Data & Analytics", captures this voice. The central tension in Refinitiv's communication is bloomberg vs. refinitiv, which shapes every message they craft. Their mission is to provide trusted market data and insights.

Tone Words

Refinitiv's brand voice is defined by the following tone words: Data, Reuters, Terminal.

Communication Style

  • Language Style: Data-driven
  • Sentence Type: Statement
  • Tense: Present
  • Expression: Figurative

Refinitiv Brand Story

Formed 2018 from Thomson Reuters financial data spinoff. Eikon terminal. Acquired by LSEG 2021. Competitor to Bloomberg.

Brand Message

Powering financial markets

Brand Mission

Provide trusted market data and insights

Brand Positioning

Core Concept: Financial data

Central Tension: Bloomberg vs. Refinitiv

Frequently Asked Questions About Refinitiv

What is Refinitiv's tone of voice?

Refinitiv uses a data, reuters, terminal tone of voice. Their communication is data-driven, typically using statement-style sentences in the present tense. Their tagline "An LSEG Business — Data & Analytics" exemplifies this voice.

How does Refinitiv communicate with customers?

Formed 2018 from Thomson Reuters financial data spinoff. Eikon terminal. Acquired by LSEG 2021. Competitor to Bloomberg.

What is Refinitiv's brand message?

Refinitiv's core message is about Powering financial markets. Their concept "Financial data" drives their mission: Provide trusted market data and insights.

What makes Refinitiv's brand voice unique?

Refinitiv stands out through their data, reuters, terminal communication style. Their central brand tension — "Bloomberg vs. Refinitiv" — shapes every message they craft in the Finance sector.

What language style does Refinitiv use?

Refinitiv uses data-driven language with figurative messaging. Their sentences are typically statement in structure, using the present tense.