Equifax Tone of Voice — Credit & Data

Tagline: "Powering the World With Knowledge"

Industry: Credit Bureau

Sector: Finance

How Equifax Communicates

Equifax communicates with a credit, data and breach voice using corporate language. Their sentences are primarily statements in the present tense. Their messaging is figurative. Their tagline, "Powering the World With Knowledge", captures this voice. The central tension in Equifax's communication is privacy vs. credit, which shapes every message they craft. Their mission is to help people live their financial best.

Tone Words

Equifax's brand voice is defined by the following tone words: Credit, Data, Breach.

Communication Style

  • Language Style: Corporate
  • Sentence Type: Statement
  • Tense: Present
  • Expression: Figurative

Equifax Brand Story

Founded 1899. One of three major US credit bureaus. Also workforce solutions, data analytics. 2017 data breach affected 147M people.

Brand Message

Powering decisions that move the world forward

Brand Mission

Help people live their financial best

Brand Positioning

Core Concept: Credit data

Central Tension: Privacy vs. Credit

Frequently Asked Questions About Equifax

What is Equifax's tone of voice?

Equifax uses a credit, data, breach tone of voice. Their communication is corporate, typically using statement-style sentences in the present tense. Their tagline "Powering the World With Knowledge" exemplifies this voice.

How does Equifax communicate with customers?

Founded 1899. One of three major US credit bureaus. Also workforce solutions, data analytics. 2017 data breach affected 147M people.

What is Equifax's brand message?

Equifax's core message is about Powering decisions that move the world forward. Their concept "Credit data" drives their mission: Help people live their financial best.

What makes Equifax's brand voice unique?

Equifax stands out through their credit, data, breach communication style. Their central brand tension — "Privacy vs. Credit" — shapes every message they craft in the Finance sector.

What language style does Equifax use?

Equifax uses corporate language with figurative messaging. Their sentences are typically statement in structure, using the present tense.