Equifax Tone of Voice — Credit & Data

Tagline: "Powering the World With Knowledge"

Industry: Credit Bureau

Sector: Finance

How Equifax Communicates

Equifax ties finance to knowledge about consumers’ credit. "Powering the World With Knowledge" frames the credit bureau around collecting and reporting the data that determines credit scores and lending decisions — data-driven, consequential, far-reaching. The voice is credit-bureau and measured, selling the power of credit information, positioning Equifax around being one of the big three credit bureaus, whose files on people’s borrowing quietly shape whether they get a loan, a card, or a mortgage.

Tone Words

Equifax's brand voice is defined by the following tone words: Credit, Data, Breach.

Communication Style

Language Style: Credit-bureau
Sentence Type: Statement
Tense: Present
Expression: Imaginative

Equifax Brand Story

Founded 1899. One of three major US credit bureaus. Also workforce solutions, data analytics. 2017 data breach affected 147M people.

Brand Message

Powering decisions that move the world forward

Brand Mission

Help people live their financial best

Brand Positioning

Core Concept: Credit data

Central Tension: Privacy vs. Credit

About Equifax

Equifax Inc. is an American multinational consumer credit reporting agency headquartered in Atlanta, Georgia and is one of the three largest consumer credit reporting agencies, along with Experian and TransUnion (together known as the "Big Three"). Equifax collects and aggregates information on more than 800 million individual consumers and more than 88 million businesses worldwide. In addition to credit and demographic data and services to business, Equifax sells credit monitoring and fraud prevention services directly to consumers. Equifax operates or has investments in 24 countries in the Americas, Europe, and Asia Pacific. With more than 14,000 employees worldwide, Equifax has nearly US$5 billion in annual revenue and is traded on the New York Stock Exchange (NYSE) under the symbol EFX.

Frequently Asked Questions About Equifax

What is Equifax's tone of voice?

Equifax uses a credit, data, breach tone of voice. Their communication is credit-bureau, typically using statement-style sentences in the present tense. Their tagline "Powering the World With Knowledge" exemplifies this voice.

How does Equifax communicate with customers?

Founded 1899. One of three major US credit bureaus. Also workforce solutions, data analytics. 2017 data breach affected 147M people.

What is Equifax's brand message?

Equifax's core message: Powering decisions that move the world forward Their mission: Help people live their financial best

What is Equifax's slogan?

Equifax's slogan is "Powering the World With Knowledge". It carries their credit, data, breach voice.

What is Equifax's mission?

Equifax's mission: Help people live their financial best

What makes Equifax's brand voice unique?

Equifax stands out through their credit, data, breach communication style. Their central brand tension, "Privacy vs. Credit", shapes how they communicate across the Finance sector.

What language style does Equifax use?

Equifax uses credit-bureau language, with imaginative messaging, in statement-style sentences, using the present tense.