TransUnion Tone of Voice — Credit & Positive

Tagline: "Information for Good"

Industry: Credit Bureau

Sector: Finance

How TransUnion Communicates

TransUnion ties finance to using information for good. "Information for Good" frames the credit bureau around collecting consumer data and framing it as something that helps people access credit and opportunity — data-driven, positive, purposeful. The voice is information-for-good-bureau and reassuring, selling data as a force that opens doors, positioning TransUnion around being one of the big three credit bureaus while emphasising the upside: that good information can help more people be trusted with loans and services.

Tone Words

TransUnion's brand voice is defined by the following tone words: Credit, Positive, Data.

Communication Style

Language Style: Information-for-good-bureau
Sentence Type: Statement
Tense: Present
Expression: Imaginative

TransUnion Brand Story

Founded 1968. Third of big three US credit bureaus. Strong in fraud prevention, identity management. Chicago headquartered.

Brand Message

Information for good

Brand Mission

Help people access opportunities

Brand Positioning

Core Concept: Credit for good

Central Tension: Risk vs. Access

About TransUnion

TransUnion is an American consumer credit reporting agency. TransUnion collects and aggregates information on over one billion individual consumers in over thirty countries including "200 million files profiling nearly every credit-active consumer in the United States". Its customers include over 65,000 businesses. Based in Chicago, Illinois, TransUnion's 2014 revenue was US$1.3 billion. It is the smallest of the three largest credit agencies, along with Experian and Equifax (known as the "Big Three"). TransUnion also markets credit reports and other credit and fraud-protection products directly to consumers. Like all credit reporting agencies, the company is required by U.S. law to provide consumers with one free credit report every year. Additionally a growing segment of TransUnion's business is its business offerings that use advanced big data, particularly its deep AI-TLOxp product.

Frequently Asked Questions About TransUnion

What is TransUnion's tone of voice?

TransUnion uses a credit, positive, data tone of voice. Their communication is information-for-good-bureau, typically using statement-style sentences in the present tense. Their tagline "Information for Good" exemplifies this voice.

How does TransUnion communicate with customers?

Founded 1968. Third of big three US credit bureaus. Strong in fraud prevention, identity management. Chicago headquartered.

What is TransUnion's brand message?

TransUnion's core message: Information for good Their mission: Help people access opportunities

What is TransUnion's slogan?

TransUnion's slogan is "Information for Good". It carries their credit, positive, data voice.

What is TransUnion's mission?

TransUnion's mission: Help people access opportunities

What makes TransUnion's brand voice unique?

TransUnion stands out through their credit, positive, data communication style. Their central brand tension, "Risk vs. Access", shapes how they communicate across the Finance sector.

What language style does TransUnion use?

TransUnion uses information-for-good-bureau language, with imaginative messaging, in statement-style sentences, using the present tense.