BNP Paribas Tone of Voice — French & Universal

Tagline: "The Bank for a Changing World"

Industry: Investment Banking

Sector: Finance

How BNP Paribas Communicates

BNP Paribas communicates with a french, universal and european voice using french language. Their sentences are primarily statements in the present tense. Their messaging is figurative. Their tagline, "The Bank for a Changing World", captures this voice. The central tension in BNP Paribas's communication is french vs. global, which shapes every message they craft. Their mission is to finance economy in ethical manner.

Tone Words

BNP Paribas's brand voice is defined by the following tone words: French, Universal, European.

Communication Style

Language Style: French
Sentence Type: Statement
Tense: Present
Expression: Figurative

BNP Paribas Brand Story

Largest French bank. Largest Eurozone bank by assets. Universal bank: retail, corporate, investment banking. Strong securities services.

Brand Message

The bank for a changing world

Brand Mission

Finance economy in ethical manner

Brand Positioning

Core Concept: French champion

Central Tension: French vs. Global

About BNP Paribas

BNP Paribas Fortis is an international bank based in Belgium and a subsidiary of French banking group BNP Paribas. The bank was created in May 2009 after BNP Paribas acquired 75% of the Belgian Fortis Bank from the Federal Participation and Investment Company. It was formerly, together with Fortis Bank Nederland, the banking arm of the financial institution Fortis. After the ultimately unsuccessful ABN-AMRO takeover, the subprime mortgage crisis and subsequent 2008 financial crisis led to the sale of the Dutch and Luxembourg parts of the banking branch to the Dutch and Luxembourg governments. Fortis Bank itself was first partly bought by the Belgian government (for €4.7 billion), then fully purchased by the government and sold to BNP Paribas.

Frequently Asked Questions About BNP Paribas

What is BNP Paribas's tone of voice?

BNP Paribas uses a french, universal, european tone of voice. Their communication is french, typically using statement-style sentences in the present tense. Their tagline "The Bank for a Changing World" exemplifies this voice.

How does BNP Paribas communicate with customers?

Largest French bank. Largest Eurozone bank by assets. Universal bank: retail, corporate, investment banking. Strong securities services.

What is BNP Paribas's brand message?

BNP Paribas's core message: The bank for a changing world Their mission: Finance economy in ethical manner

What is BNP Paribas's slogan?

BNP Paribas's slogan is "The Bank for a Changing World". It carries their french, universal, european voice.

What is BNP Paribas's mission?

BNP Paribas's mission: Finance economy in ethical manner

What makes BNP Paribas's brand voice unique?

BNP Paribas stands out through their french, universal, european communication style. Their central brand tension, "French vs. Global", shapes how they communicate across the Finance sector.

What language style does BNP Paribas use?

BNP Paribas uses french language, with figurative messaging, in statement-style sentences, using the present tense.